If you’re a small business owner, you probably have a lot of questions about online marketing. How do I know what my customers want? How will I reach them? What’s the best way to spend my limited company resources on marketing? And so many other questions, whether you’re targeting the digital marketing landscape in Reno (Vegas, Henderson) or anywhere else for that matter.
In this guide, we’ll go over some common questions and topics and explain how they can affect your online marketing strategy. Hopefully, by the end of this article, you’ll feel more confident about how to approach your own brand promotion strategies.
The Marketing Funnel
A marketing funnel is a tool that helps you visualize the customer journey. It breaks down the process of acquiring new customers into four steps:
- Awareness – The first step in the marketing funnel is to get your name out there and build brand awareness. You want your potential customers to know who you are, what you do, and why they should use your services. A robust website design by an agency based in Reno (Vegas, Henderson) can help you achieve this.
- Interest – Once consumers have seen what you have to offer, they will start showing interest in learning more about it by searching Google for keywords related to your business or reading reviews online (or some combination of both). This stage is where most businesses lose their potential clients because they don’t know how to convert these searches into sales, but we’ll get into that later!
- Consideration – This is where people actually decide whether or not they want something based on their knowledge of what it does and what value it brings them as an individual consumer (or business owner). At this point, many people will decide against buying from you because there’s still one important thing left before making any kind of purchase: trustworthiness and credibility! The right logo design from that outfit based in Reno (Vegas, Henderson) can help to solidify your place in the consumer’s mind.
- Purchase – After considering all aspects involved with purchasing from a company like yours (price points included), eventually, leads will convert into actual sales once consumers feel confident enough about doing so through word-of-mouth recommendations or social media posts made by other satisfied customers. For example, this would work wonders in the caregiver recruiting space.
SEO: Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines, in addition to the great website design elements that were delivered by the Reno (Vegas, Henderson) team. This can be done by optimizing your website’s content and coding, as well as increasing the number of backlinks to it.
SEO can help you to rank higher in search results, which will increase visits to your site. However, if you want to benefit from this strategy, it is important that you understand that it requires time and effort. It is also useful to learn about SEO best practices because they will help you to avoid mistakes that may harm your rankings or make them ineffective.
Social media is a critical aspect of any marketing strategy, as our digital marketing team in Reno (Vegas, Henderson) will tell you. You can use social media to promote your business, engage with customers, promote content, and so much more!
Social media has become an essential part of our lives; we’re spending more time on it than ever before. In fact, the average American spends a little under an hour per day on Facebook alone. This means that people are constantly looking for interesting or entertaining content to share with their friends or followers. If you have something worth sharing with them, you can use social media to do just that!
Pay-per-click (PPC) is a form of online advertising that charges the advertiser only when their ad is clicked. The logo design department of our Reno (Vegas, Henderson) team can help you to create an image worth clicking on. Unlike other forms of ads, such as banner ads or sponsorships, PPC ads only appear above search results on Google and Bing when someone searches for a specific keyword.
The best place to start your PPC strategy is with your website’s landing page. This is the page where visitors will go once they click on an ad. The goal of every landing page should be to lead readers down what we call “the conversion funnel,” meaning you want them to take certain actions that will eventually lead them down the path toward becoming clients. You can do this by giving away free resources like ebooks, webinars, or templates so they can learn more about how you can help them solve their problems; asking questions that require users to sign up for newsletters; offering discounts or special deals if users share their email addresses; etc., so that you get more leads from social media than paid advertising channels like Google Ads (formerly known as AdWords).
Content marketing is a form of marketing that involves the creation and sharing of information in order to acquire and retain customers. Like the earlier example of caregiver recruiting, some really powerful content can be created. It’s a powerful way to build a relationship with your customers, and it’s the most important part of your marketing strategy. However, most businesses don’t understand content marketing enough to make it work for them. Here’s a quick rundown of how content marketing can help your business:
Customers need information, not ads! When you provide valuable information in an entertaining way, people will want to read what you have to say, which means they might buy something from you too. This is called “content marketing” (or sometimes “inbound marketing”). Websites like Buzzfeed are famous examples of this kind of content because they give readers something interesting; like funny videos or quizzes, while also providing ads for products like cars or clothes that would appeal directly to their target market segment (something that great website design from the Reno (Vegas, Henderson) team can also do for you). The result? Lots more traffic!
Email marketing is often overlooked as an effective way to connect with customers and build a relationship. Although it’s true that email can be easily ignored, having an actual conversation with your readers allows you to keep them engaged and build a community of loyal readers who will continue reading your blog posts and buying from you over time.
Email marketing also generates leads for businesses by providing incentives for customers to give their contact information in exchange for freebies, discounts, or coupons. For example: if I’m selling t-shirts on my website, then I can include an email opt-in form at checkout so people can get 15% off their purchase if they sign up for my newsletter. This type of incentive builds trust between the buyer and seller since they know they’re receiving something in return when they sign up – a great way to generate leads!
Of course, it gets a little more complicated than the basics above, since I haven’t even touched on analytics and reporting or the fundamental requirement of having a marketing strategy for your business. Both are prerequisites for your next online marketing campaign to succeed and see your business reach its intended goals that much sooner.
Fortunately for you, a simple Google search is all it will take to obtain this information. Alternatively, you can always leverage the expertise of that digital marketing team in Reno (Vegas, Henderson).