Do you ever feel like you’ve tried your hand at every marketing strategy at your disposal and always seem to miss the mark? If so, it may be time to consider hiring the pros to do the digital legwork for you.
In the past, social media and digital marketing were mainly thought to be helpful to the fashion and music industries. Today, there’s not a successful, big and small business that does not have some digital marketing strategy at play.
Below we’ll unpack some main reasons why outsourcing a digital marketing agency for your marketing and recruitment needs can be lucrative for your business in the long run.
You Don’t Have to DIY!
When you hire a marketing agency like Wyred Insights to do the work for you, you save valuable time that can be sown back into your business operations. Having someone else do the proverbial dirty work for you makes business sense. This is particularly true in creating pipelines for digital recruiting, where employers hire more suitable candidates in a more lucrative way, eliminating all the admin of in-person recruitment.
What’s more, instead of grasping at straws for titbits of marketing knowledge to put together a marketing campaign or strategy of your own, you leave this responsibility in the hands of the pros who offer you real-time information on what and how your audience consumes your business’ content – providing you with a bigger and more accurate picture of whether or not you’ve got the goods!
Planning to Succeed
Imagine hoping to attain a particular return on investment or reaching greater audiences but still needing a plan in place. Such goes the phrase, “Failure to plan is planning to fail.” This certainly rings true when consolidating a marketing strategy that works for your business and converts your followers into buyers.
To achieve the desired outcome for your business, marketing agencies will invest hours of ideation and strategy-building time to create a value-adding proposition for you – time that you may not be able to invest on your own. Marketing agencies will usually apply the 4p’s rule, whereby they consider your business’s product, price, place, and promotion to create an appropriate strategy to help you reach more potential clients.
The same is valid for companies needing certain skills at the drop of a hat. Marketing agencies also help businesses to appear more attractive to potential employees in the online space by placing them on waiting lists, and this ensures a wealth of skills from which to choose from engaged candidates.
Managing the Brand
Over and above developing a marketing plan that works for your business, a marketing agency also oversees the overall management of your brand. This is very important as this will make sure that the content being put out is aligned with your business’s mission and vision statement.
Maintaining your brand strategy will also include curating and designing elements such as logos, website design, or brand colors that help to identify your brand. And since a small business owner doesn’t always have the time, a marketing agency will do well to ensure brand continuity across all your platforms, making you easily identifiable to prospective customers and increasing brand loyalty.
It Actually Saves You Money
Consider the amount of red tape and money it will cost to hire an in-house marketing team compared to the money you will save when you bring a marketing agency on board.
Instead of footing the bill for salaries and processing employee benefits for your marketing team, you can work with a marketing agency that operates on an hourly or project-to-project basis, cutting your monthly overheads drastically!
Marketing Tools to Build Your Brand
Contrary to popular belief and unless you’re super tech-savvy, you could be missing out on some unique tools that the pros use to optimize your business’ reach. Digital marketing heavily involves utilizing different tools for social media management, SEO audits, and keyword research.
To many, the above terms may sound like complete gibberish, but they actually help gauge your audience and what it is they want – yes, right down to the click!
Accessing these tools can be rather costly and confusing for a business owner; marketing agencies usually include their use and application as part of their service offering, depending on your marketing needs.
How marketing has evolved since the in-your-face magazine one-pager!
See the Full Picture
While we’re all for doing it yourself as far as you can, you may run into a problem when you aren’t quite able to accurately measure whether or not your DIY marketing strategy is yielding any returns for your business.
Good thing the experts will do this for you, offering accurate analysis reports of your reach and engagement, with some even going as far as lead generation for you! This reporting style will help you meet your growth goals and make the necessary adjustments to your marketing approach over time.
In the same way, our daily needs have changed since the 80s, and so has the way society consumes media and marketing. It’s a noble undertaking by any business owner to head up the marketing of their own business, and undoubtedly advisable if you have the nerve. However, if you want to see results-driven marketing at work, using a marketing agency is where it’s at. In a world where competition is rife now more than ever, and consumerism is at a peak, marketing agencies offer peace of mind that your business will get the exposure it deserves at the right price too.