<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Our Blogs Archives - Wyred Insights, Inc</title>
	<atom:link href="https://wyredinsights.com/category/our-blogs/feed/" rel="self" type="application/rss+xml" />
	<link>https://wyredinsights.com/category/our-blogs/</link>
	<description>Reno Website and Graphic Design 2019</description>
	<lastBuildDate>Wed, 22 Mar 2023 20:18:03 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.5</generator>

<image>
	<url>https://wyredinsights.com/wp-content/uploads/2018/08/cropped-fav-32x32.png</url>
	<title>Our Blogs Archives - Wyred Insights, Inc</title>
	<link>https://wyredinsights.com/category/our-blogs/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Ways to Speed Up the Hiring Process</title>
		<link>https://wyredinsights.com/2023/01/03/ways-to-speed-up-the-hiring-process/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Tue, 03 Jan 2023 18:00:58 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=511170</guid>

					<description><![CDATA[<p>A quick hiring procedure can be critical in securing the top personnel you require. When attempting to conserve resources and discover a qualified applicant, time can be your worst enemy. The more time and money you put into recruiting, interviewing, and choosing employees, the more difficult and expensive the process becomes. Therefore, the objective is [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2023/01/03/ways-to-speed-up-the-hiring-process/">Ways to Speed Up the Hiring Process</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>A quick <a href="https://coburgbanks.co.uk/blog/attracting-staff/speed-up-your-recruitment-process1/">hiring</a> procedure can be critical in securing the top personnel you require. When attempting to conserve resources and discover a qualified applicant, time can be your worst enemy. The more time and money you put into recruiting, interviewing, and choosing employees, the more difficult and expensive the process becomes.</p>
<p>Therefore, the objective is to discover and onboard the most compatible job applicants swiftly. Otherwise, they can change their minds and choose a different employment offer. A lengthy procedure may result in businesses losing out on excellent talent, which could end up costing more than just time.</p>
<p>So how can you move a little more quickly while still getting the best applicant for the job?</p>
<h2><strong>Assess Your Needs</strong></h2>
<p>Being explicit from the beginning and identifying your current hiring <a href="https://crowscope.com/10-proven-ways-to-speed-up-your-hiring-process/">requirements</a> are the best ways to save time later in the hiring process. This entails deciding how many positions you need to fill and the qualities you seek in a candidate.</p>
<p>This can be accomplished through many methods, including gap analyses, workforce consultations, and the creation of business and expansion strategies. To build a realistic timeframe, you&#8217;ll also need to determine a budget for your hiring efforts and decide when you want your new hire(s) to start.</p>
<h2><strong>Eliminate Unnecessary Steps</strong></h2>
<p>Look closely at your hiring procedure. Check to see whether there are any delays or time-consuming chores. Create a strategy for enhancing the hiring process once you&#8217;ve identified these trouble spots to clean them up.</p>
<p>Making sure there is a sign-off for both the headcount and the budget is one of the most crucial aspects of this phase. Select whom you need to contact from across the business and set the profile of the ideal candidate and your recruitment timetable.</p>
<p>Discuss interview schedules with your recruiter so that you can block time in your calendar in advance. Last but not least, all procedures unique to your company&#8217;s hiring procedure, including personality tests, questionnaires, or improved reference checks, should be defined and prepared to be implemented at this time.</p>
<h2><strong>Use Technology</strong></h2>
<p>The recruitment process can be sped up in some areas with technology, such as digital marketing Reno (Vegas, Henderson) and website design Reno (Vegas, Henderson).</p>
<p><strong>Wyred Insight’s Recruiting Solution</strong></p>
<p>By combining tactics and technologies to uncover and nurture more applications, our &#8220;Digital Recruiter&#8221; program increases employment opportunities. We save you time by filtering your applicants and converting them to inbound calls for interview requests. In addition, we increase your interview show rate by utilizing our patented automated interview reminder technology.</p>
<p>With all the popular job boards available, everyone believes finding qualified candidates can take far too much time and effort. The Wyred Insights Digital Recruiter program saves you time by certifying leads at the start.</p>
<p><strong>How Does it Work?</strong></p>
<ul>
<li aria-level="1">Applicants are directed to a Qualifying Landing Page (QLP), where they must answer a series of questions to be considered for employment with your organization.</li>
<li aria-level="1">A celebratory email is issued to qualified applicants.</li>
<li aria-level="1">Those who do not qualify are told by email.</li>
<li aria-level="1">We save all leads and keep track of why any were rejected.</li>
<li aria-level="1">We encourage prospective applicants to phone your office using a campaign-specific tracking number that leads to your main line, allowing us to track calls and report on the outcomes.</li>
</ul>
<h2><strong>Flexible Interviewing</strong></h2>
<p>Our world is becoming increasingly time-constrained, so top talent is typically pressed for time. They usually have a full schedule and other commitments outside of work and life, affecting their availability and flexibility for interviews, no matter how committed they are. Organizations trying to engage with today&#8217;s applicants may experience longer recruitment times as you strive to match schedules. Employers should therefore provide more flexible interviewing alternatives as standard, such as the opportunity to request a first-round video interview, evening interview options, and weekend interview options, to engage candidates more successfully. To interact with the modern client base, High Street banks had to start opening later in the day and on Saturdays; perhaps the hiring procedure could do the same. This is an excellent approach to speed up the hiring process without sacrificing quality.</p>
<h2>Create a Bank of Candidates</h2>
<p>Creating a bank of candidates is a tried-and-true classic. Why not make a record of all the candidates you interviewed who were high potentials and close calls so you may draw from this talent pool the next time you need to fill a position? Doing so would hasten the hiring process. After all, you won&#8217;t need to start with the open market every time you have a vacancy because you&#8217;ll have a ready pool of talent perfect for your position. It is okay to explore it because social technologies have made keeping track of rejected candidates easier than before.</p>
<h2><strong>Improve Job Descriptions</strong></h2>
<p>According to research, the average job candidate is increasingly basing their decision to join a firm on other variables, such as company culture, career development prospects, and management style, even though remuneration is of utmost importance to job seekers. Therefore, if you want to increase the number of applications for your roles (which should result in a quicker hiring process), create better, more appealing job descriptions that accurately and favorably reflect your company culture, learning environment, and management style. You can even use Reno logo design (Vegas, Henderson) to attract potential candidates.</p>
<p>&nbsp;</p>
<hr />
<p>&nbsp;</p>
<p>The hiring process&#8217;s speed can frequently make or break the candidate experience and the ability to find the best candidates. To speed up recruitment, utilize the technology that is now available.</p>
<p>You must maintain an online presence in the world of digital marketing Reno (Vegas, Henderson). Whether your small business is brand new or has been operating for some time, your target market and rivals must be aware of your web presence.</p>
<p>Are you prepared to guide your business to success? <a href="https://wyredinsights.com/">Contact</a> our digital marketing specialists in Henderson, Las Vegas, or Reno immediately! You can reach our staff by phone at (866) 994-3123 or email us using our contact form. Get imaginative, then!</p>
<p>The post <a href="https://wyredinsights.com/2023/01/03/ways-to-speed-up-the-hiring-process/">Ways to Speed Up the Hiring Process</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Employee Retention Strategies</title>
		<link>https://wyredinsights.com/2022/12/08/employee-retention-strategies/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Thu, 08 Dec 2022 18:00:16 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=511157</guid>

					<description><![CDATA[<p>The low unemployment rate makes it difficult for firms to retain staff. Employees now have access to more potential employers because of the new norm of remote jobs. Approximately 3 million Americans leave their jobs each month for better opportunities. By 2023, 35% of workers may resign from their place of employment. It costs a [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/12/08/employee-retention-strategies/">Employee Retention Strategies</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The low unemployment rate makes it difficult for firms to retain staff. Employees now have access to more potential employers because of the new norm of remote jobs. Approximately 3 million Americans leave their jobs each month for better opportunities. By 2023, 35% of workers may resign from their place of employment.</p>
<p>It costs a lot of money to have this kind of turnover. From paying a digital marketing Reno (Vegas, Henderson) team to advertise vacancies to training new employees. According to some estimates, replacing an employee who leaves a job can cost the employer double their income. Various industries have different costs, but it might be more significant for some employers.</p>
<p>Take into account the workers you currently have whose abilities are crucial to the operation of your company, workers who have reinvented their roles, or whose departure would be devastating. How do you prevail in the fight for staff retention? How do you avoid losing your staff in a situation like this one?</p>
<hr />
<h2><strong>Why Are Employees Resigning?</strong></h2>
<p>There are various situations that can cause an employee to leave. As an employer, your best chance of deciphering the reason for their resignation is to conduct an exit interview. Exit interviews give you valuable insights into how your employees feel about the business and help you decide whether your employee retention methods need to be improved.</p>
<p>The likelihood is high that the departing worker will mention one or more of the following reasons for quitting their position:</p>
<ul>
<li aria-level="1">Insufficient pay. A pay increase was cited as the primary motivation for looking for a new job by 65% of workers.</li>
<li aria-level="1">A lack of benefits.</li>
<li aria-level="1">Having a large workload with minimal to no support.</li>
<li aria-level="1">Not enough opportunities to advance in the company.</li>
<li aria-level="1">A poor work-life balance.</li>
<li aria-level="1">Their hard work goes unrecognized.</li>
<li aria-level="1">Lack of excitement and a monotonous role.</li>
<li aria-level="1">Poor management.</li>
<li aria-level="1">Company culture is unpleasant or unsatisfying.</li>
<li aria-level="1">They feel they need to make a change.</li>
<li aria-level="1">They were offered a better opportunity at a different company.</li>
</ul>
<hr />
<div class="ast-oembed-container " style="height: 100%;"><iframe title="Employee Retention Strategies" width="1200" height="675" src="https://www.youtube.com/embed/M8OmawKLaGc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<hr />
<h2><strong>Strategies To Retain Your Employees</strong></h2>
<p>Candidates with in-demand talents will likely have to find new employment quickly, even though the labor market favors employers in some industries. Many businesses continued to hire throughout the pandemic, and many more have accelerated hiring in recent months.</p>
<p>You must act quickly to strengthen your staff retention methods if you suspect your company is in danger of losing outstanding personnel. Here are a couple of ways to keep your workers happy and avoid losing valuable talent.</p>
<p><strong>Offer Better Compensation</strong></p>
<p>HR professionals and hiring managers discovered that income is the primary factor in 45% of resignations.</p>
<p>Compensation is crucial to every company&#8217;s retention strategy in today&#8217;s cutthroat economy. No matter how highly regarded they may feel, employees who feel underpaid for their labor are more inclined to consider leaving their current employer. Employers must continuously review and revise salaries to provide their staff competitive compensation, which is vital for business success.</p>
<p>Even if your company can&#8217;t afford to raise wages, consider offering additional compensation, including incentives. Many workers claim health care and insurance benefits keep them in their jobs for longer. Genuinely valuable benefits are essential to remaining competitive with other companies in your area.</p>
<p><strong>Focus On Management</strong></p>
<p>Have you ever asked anyone about their least favorite jobs and why they left them? One of the first things you&#8217;ll hear is likely someone complaining about their management or boss, not the services, the clients, or the other employees. Watch out for your managers. A lousy manager accounts for nearly half of employee turnover, and 60% of workers believe their managers could use more development. Only 26% of employees strongly feel that receiving constructive criticism from superiors improves their performance at work.</p>
<p>People do as their leaders command, and a poor manager makes things worse for everyone. The most effective managers serve as mentors and concentrate on bringing out the best in their direct reports. They are upbeat, confident, and aware of the worth of their employees, and they give constructive criticism. A coaching strategy promotes trust between parties, giving the impression that managers and their direct reports are teammates. The main benefit of coaching is stress reduction. Employees know exactly where they are and where they need to go by defining goals, allowing them responsibility, and regularly monitoring progress.</p>
<p>Therefore, it is in your best interest to also teach your manager some &#8220;soft skills&#8221; while you are spending the time to train them to handle the technical components of their jobs. This entails instructing your managers on the encouragement and motivation of various personality types, dispute resolution, stress reduction, crisis management, and other skills.</p>
<p><strong>Prioritize Employee Wellness</strong></p>
<p>Employees cannot be expected to perform like <a href="https://www.roberthalf.com/blog/management-tips/are-workers-ready-to-return-to-the-office">machines</a>. The job turns out to be the villain if your employee feels like they spend most of their time working rather than enjoying themselves. Employee burnout might result from giving them too much work. The signs of burnout, such as fatigue, unfavorable feelings, and isolation, are common and challenging to treat. Burnout can even physically materialize, giving employees no choice but to leave your company.</p>
<p>On the bright side, your company can prevent burnout before it starts. Consider providing workers with more flexible hours, and ensure that duties and expectations are suitable and precise. To ensure that workers only have a little work than they can handle and to promote open communication channels concerning workloads, managers should periodically check in with staff members. Additionally, businesses can ease the pressure by reducing the number of pointless meetings and administrative tasks that take time without providing much-added value.</p>
<p>At the end of the day, businesses should compare the expense of <a href="https://wyredinsights.com/digital-recruiter/">recruiting</a> more employees to the cost of higher turnover if workloads become intolerable. Encourage staff to take advantage of their vacation time and assist them in locating interests that pique their curiosity. Set up fitness competitions, offer a webinar on the value of sleep, or invite a nutritionist to speak about good eating practices.</p>
<p><strong>Improve Employee Engagement</strong></p>
<p>Employee disengagement can drastically harm your business. It deters other workers from giving their best effort and sets a bad example. Your initial response should not point to employees&#8217; distractions as the cause of their disengagement. Distraction and issues with motivation are related. Understanding what drives people to engage with their work will help you as an employer.</p>
<p>The lack of a voice for employees is one of the factors that lower engagement the most. Giving employees an authentic voice can significantly increase retention since employees want to have a role in choices that affect their job and the firm&#8217;s direction. Putting feedback into practice reveals that management is attentive to workers&#8217; issues. Your organization and the employees will benefit from providing new possibilities for open feedback. Employees can suggest new projects, warn managers of potential problems before they arise, and provide fresh perspectives on business decisions. Organizations can benefit from employee suggestions and resolve issues expeditiously.</p>
<p>Employee engagement surveys delivered with a contemporary engagement platform are the first step in giving employees a voice. These answers assist you in posing the proper queries to get to the heart of an employee&#8217;s perceptions of their position, group, and management. With the help of a digital marketing Reno (Vegas, Henderson) team, you can create pulse surveys and brief sets of questions emailed regularly to monitor employee engagement in real time rather than settling for lengthy annual surveys that need to be more actionable.</p>
<p><strong>Acknowledge and Reward Employees’ Hard Work</strong></p>
<p>Everyone wants to feel valued for their efforts. Seize the chance to celebrate the occasion with your staff, whether it&#8217;s a significant project your team finishes ahead of schedule or a worker who has worked for you for five years. Even if you have to celebrate remotely, it may still be a particular time that everyone will remember.</p>
<p>Over <a href="https://www.achievers.com/resources/white-papers/2020-engagement-retention-report/">80% of American workers</a> claim they do not feel recognized or rewarded, even though employees who feel valued work better and remain at organizations longer. It takes more than occasional recognition to create a culture of appreciation. It needs regular, focused acknowledgment.</p>
<p>Your company should provide both social and monetary rewards equal weight to make constant recognition a reality, particularly by using a platform that encourages participation from all employees. These platforms feature point-based reward programs that enable staff to accrue points and exchange them for incentives that are important to them. They also make it simple to express gratitude to everyone at your company at any time and from any location, whether staff are based in the office or working remotely.</p>
<p>&nbsp;</p>
<hr />
<p>&nbsp;</p>
<p>It is impossible to exaggerate the significance of employee <a href="https://emeritus.org/blog/strategies-for-employee-retention/">retention</a> measures in today&#8217;s competitive labor market. It&#8217;s critical to be proactive by establishing successful staff retention methods, including compensation reviews, reward programs, and opportunities for upskilling and reskilling. A few individuals leaving the company can quickly result in lost morale and excessive workloads.</p>
<p>The happiness, productivity, and loyalty of employees who feel appreciated and know their employers care about their success will benefit everyone.</p>
<p>The post <a href="https://wyredinsights.com/2022/12/08/employee-retention-strategies/">Employee Retention Strategies</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The Unintended Consequences of A Bad Hire</title>
		<link>https://wyredinsights.com/2022/11/30/the-unintended-consequences-of-a-bad-hires/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Wed, 30 Nov 2022 18:00:50 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=511141</guid>

					<description><![CDATA[<p>The stress of hiring and recruitment is real. There&#8217;s no doubt about it—when you&#8217;re looking for a new employee, it&#8217;s easy to focus on the process: what qualifications are you looking for? What kind of culture do you want to create? What&#8217;s your budget? How will you know if someone is a good fit? But [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/11/30/the-unintended-consequences-of-a-bad-hires/">The Unintended Consequences of A Bad Hire</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The stress of hiring and recruitment is real.</p>
<p>There&#8217;s no doubt about it—when you&#8217;re looking for a new employee, it&#8217;s easy to focus on the process: what qualifications are you looking for? What kind of culture do you want to create? What&#8217;s your budget? How will you know if someone is a good fit?</p>
<p>But when you finally make that decision, it&#8217;s not just about whether or not your candidate fits the job description. It&#8217;s also about whether or not they will be able to get along well with the rest of your team and whether or not they&#8217;ll be able to mesh with the culture of your company. And if they can&#8217;t, you&#8217;ve just made a bad hire—and that&#8217;s something that can truly put your business at risk.</p>
<p>So what should you do to ensure you&#8217;ve made the right hiring choice?</p>
<h2><strong>Why Do Bad Hires Happen? </strong></h2>
<p>Bad hires can occur for many reasons.</p>
<p>The most common reason is that the hiring manager doesn&#8217;t have enough experience with hiring to know who they&#8217;re looking for. Suppose the hiring manager is operating a small business in Reno (Vegas, Henderson); they might be desperate to fill an open position, or they might have been pressured by their boss to hire someone quickly. These can lead to bad hires—people who don&#8217;t have the skills or experience needed for the job but were hired anyway because there was a lack of good candidates.</p>
<p>Another reason bad hires occur is when there&#8217;s no clear understanding of what it means to be successful in the role. This can happen when hiring managers fail to set clear expectations for their team members and don&#8217;t provide adequate training resources so that new employees can learn what they need to succeed.</p>
<p>Sometimes bad hires happen because employers aren&#8217;t willing to invest in training and development programs that help people grow within their roles over time. Some companies don&#8217;t want to spend money on employee development if they don&#8217;t plan on keeping them around long-term (which means they wouldn&#8217;t see any return on investment).</p>
<h2><strong>The Hidden Costs</strong></h2>
<p>Bad hires can be expensive, tiresome, and inconvenient.</p>
<p>But they can also have a more subtle impact on your company: they can make you lose sight of your goals and mission.</p>
<p>The actual costs of a bad hire are hidden. They&#8217;ll show up as missed opportunities and wasted time when you have to spend time training new hires, or when you lose good employees because they&#8217;re under-utilized or demotivated by their co-workers&#8217; poor performance. Those costs add up over time.</p>
<p>It&#8217;s not just about getting it right the first time; it&#8217;s about building a culture where people from all levels of the organization feel empowered to make decisions that will help them do their jobs better—and then trusting that those decisions will be executed well. A <a href="https://en.wikipedia.org/wiki/Small_business" target="_blank" rel="noopener">small business</a> owner might have the potential to extend the reach from somewhere like Reno (Vegas, Henderson) to a more global scale, but that growth can be greatly hindered by hiring mistakes.</p>
<h2><strong>How To Get Rid of A Bad Hire</strong></h2>
<p>It&#8217;s not easy to fire someone you&#8217;ve hired, but sometimes, it&#8217;s necessary for the viability and success of your workplace. As a manager, it&#8217;s your responsibility to trim the bad apples for the overall health of your workforce and company. That being said, firing someone can be hard, so here are some tips to make it a bit easier:</p>
<ol>
<li>Don&#8217;t wait too long. If you know a person isn&#8217;t working out, try to get rid of them as soon as possible. The longer you wait, the harder it will be for everyone involved.</li>
<li>Be honest about why they&#8217;re being let go. You don&#8217;t have to share all of the details with them—there may be other reasons besides their performance—but you should give them an idea of what&#8217;s going on and why they&#8217;re being let go so that they can move on with their lives and possibly find another job more quickly.</li>
<li>Look at it as an opportunity for growth. Sometimes, the best thing we can do is take responsibility for our own mistakes and learn from them. When you make a mistake like this one, don&#8217;t be afraid to admit that you didn&#8217;t get it right—that way, when you do make another hiring mistake (and let&#8217;s face it, we all will), you&#8217;ll remember this one and try harder not to repeat it.</li>
</ol>
<h2>The Key to Making Better Hiring Choices</h2>
<p>When you&#8217;re looking for a new employee, it can be tempting to skip the intermediary and reach out directly to people you think might be a good fit. You also might just wait for all of the Indeed applications to come in, or maybe you&#8217;ve posted your availability on a Reno (Vegas, Henderson) job board and are hoping this will attract the right talent. These are fairly popular hiring methods, but they aren&#8217;t the best for attracting qualified candidates.</p>
<p>When you use a recruiter, you get access to a pool of candidates that best fit your company and position. They&#8217;ll save you time, effort, and money, by screening out candidates who aren&#8217;t suitable for your job openings. And, they&#8217;ll ensure that every candidate they send over has been thoroughly vetted by their team of experts.</p>
<p>With <a href="https://wyredinsights.com/digital-recruiter/">Wyred Insights&#8217; Digital Recruiter </a>service, we make all of these steps even easier for you! Based in Reno (Vegas, Henderson), we partner with clients who need help finding qualified talent across the digital industry—whether it&#8217;s in digital marketing, sales, website or logo design, development, or management—and we do all of the work from start to finish. One of the benefits of a digital recruiter is that it saves you time on the front end. A digital recruiter will also vet and nurture candidates so that you only speak to the best of the best.</p>
<p>We hope this post has been helpful to you, and we can&#8217;t wait to see what the future holds for your company! Wyred Insights is a Reno (Vegas, Henderson) agency that can help you attract, retain, and succeed with qualified leads. If you&#8217;d like to learn more about how <a href="https://wyredinsights.com/">Wyred Insights</a> can help you find the right candidates for your open positions, check out our <a href="https://wyredinsights.com/digital-recruiter/">Digital Recruiter service.</a></p>
<p>The post <a href="https://wyredinsights.com/2022/11/30/the-unintended-consequences-of-a-bad-hires/">The Unintended Consequences of A Bad Hire</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Tips For Improving Your Landing Pages</title>
		<link>https://wyredinsights.com/2022/05/03/tips-for-improving-your-landing-pages/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Tue, 03 May 2022 19:06:46 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510951</guid>

					<description><![CDATA[<p>A quality landing page that effectively captures potential customers' attention long enough to turn them from visitors to leads is essential to lead conversion. At Wyred Insights, we are a results-focused digital marketing consultancy that is dedicated to helping you convert visitors into leads. That’s why we’ll be diving into all things landing pages: what [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/05/03/tips-for-improving-your-landing-pages/">Tips For Improving Your Landing Pages</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510951 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510951"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-ev1olqf6sagu fl-row-default-height fl-row-align-center" data-node="ev1olqf6sagu">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-viw52mhk8fso" data-node="viw52mhk8fso">
			<div class="fl-col fl-node-taph24vn3owi fl-col-bg-color" data-node="taph24vn3owi">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-bksjtnhu1clw" data-node="bksjtnhu1clw">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<p>A quality landing page that effectively captures potential customers' attention long enough to turn them from visitors to leads is essential to lead conversion. At<a href="https://wyredinsights.com/"> Wyred Insights,</a> we are a results-focused digital marketing consultancy that is dedicated to helping you convert visitors into leads. That’s why we’ll be diving into all things landing pages: what they are, why they’re useful, and how you can develop the best landing pages for your business.</p>
<h2><strong>What Is A Landing Page?</strong></h2>
<p>Landing pages are standalone webpages that exist separate from a website’s navigation, with the sole purpose of being a marketing tool. These pages are created specifically for advertising campaigns for a specific product or service, with the intention of turning a visitor into a lead by causing them to take some sort of action towards your business.</p>
<h2><strong>Why Are Landing Pages Useful?</strong></h2>
<p>Landing pages are extremely useful digital marketing tools as they can help drive traffic, refine SEO and assist you in building your brand and customer base. However, landing pages can only be these <a href="https://blog.hubspot.com/blog/tabid/6307/bid/32566/why-landing-pages-are-an-indispensable-part-of-marketing.aspx">handy-dandy marketing tools</a> when they’re built right. Not to worry! <a href="https://wyredinsights.com/wyred-seo/">Wyred Insights</a> is here to help.</p>
<h2><strong>Tips For Improving Your Landing Pages</strong></h2>
<p>&nbsp;</p>
<ol>
<li style="list-style-type: none;">
<ol>
<li style="padding-bottom: 16px;">Have a clear goal for your landing page.<br />
Is the goal of your landing page to get the visitor to sign-up, to purchase a product, to perform some other type of action? Have a goal for your landing page, and then choose the correct <a href="https://blog.hubspot.com/marketing/landing-page-types">type of landing page</a> for that goal.</li>
<li style="padding-bottom: 16px;">Less is more<br />
The goal of the landing page is to drive the visitor to perform the desired action of your marketing campaign. To do this effectively, your landing page should be straightforward, focused on that desired action or product, and contain no links to competitor sites or other destinations on your website. Keep your landing page simple but engaging to keep the visitor from clicking away.</li>
<li style="padding-bottom: 16px;">Match your landing page headline and corresponding CTA<br />
Make sure the message you’re conveying on your landing page is consistent with the CTA which drove the visitor to it in the first place, and ensure that the message is clearly stated in your landing page headline.<br />
If the CTA was “Subscribe today for a free trial” and the landing page title is “Subscription only $x a month”, you may lose the visitor’s interest. Even if the landing page is for the free trial, and you were simply showing how cheap it will be thereafter, it doesn’t seem consistent with the CTA that drove them there, which won’t make them inclined to trust your offer.</li>
<li style="padding-bottom: 16px;">Fill the landing page with compelling copy<br />
An effective landing page surmises the offer concisely with <a href="https://smartblogger.com/power-words/">power words</a> and an easy-to-read format. If writing isn’t your forte, <a href="https://wyredinsights.com/wyred-seo/">hire an expert</a> to write copy that’s sure to convert those visitors into leads.</li>
<li style="padding-bottom: 16px;">More is more<br />
Unlike with external or internal links, waffling your words and cluttering your landing page unnecessarily, there is a time when more is more. We’re talking about the actual number of landing pages you’re making. A sure-fire way to generate more leads with your landing pages is simply to make more of them!</li>
<li style="padding-bottom: 16px;">Only ask for necessary information<br />
Don’t overload the visitors with irrelevant questions. As soon as they have to fill in one too many questions or click one more button than they want to, they’re gone. Keep your lead generation form as basic as the landing page itself.</li>
</ol>
</li>
</ol>
<hr />
<p>Landing pages are excellent for lead conversions and building your customer base. Follow our <a href="https://offers.hubspot.com/lead-generation-introduction?hubs_post=blog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F33927%2F11-simple-but-critical-tips-for-creating-better-landing-pages.aspx&amp;hubs_post-cta=The%2030%20Greatest%20Lead%20Generation%20Tips%2C%20Tricks%20%26%20Ideas&amp;_ga=2.123746953.203068812.1647983274-878739217.1647983274">landing page optimization tips</a> to improve your landing pages, or <a href="https://wyredinsights.com/contact-us/">contact us</a> today and let us take care of it for you!</p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2022/05/03/tips-for-improving-your-landing-pages/">Tips For Improving Your Landing Pages</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Terrible Design Gems From Failed Campaigns</title>
		<link>https://wyredinsights.com/2022/01/12/basic-design-terrible-design-gems-failed-campaigns/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Wed, 12 Jan 2022 23:56:44 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web design in reno]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510718</guid>

					<description><![CDATA[<p>Swan dive or belly flop? A successful digital marketing campaign combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way.  &#160; [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/01/12/basic-design-terrible-design-gems-failed-campaigns/">Terrible Design Gems From Failed Campaigns</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510718 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510718"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-61df18345f530 fl-row-default-height fl-row-align-center" data-node="61df18345f530">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-61df18345f95c" data-node="61df18345f95c">
			<div class="fl-col fl-node-61df18345fa1c fl-col-bg-color" data-node="61df18345fa1c">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-61df183460fb1" data-node="61df183460fb1">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<h2><span style="font-weight: 400;">Swan dive or belly flop?</span></h2>
<p><span style="font-weight: 400;">A </span><a href="https://wyredinsights.com/"><span style="font-weight: 400;">successful digital marketing campaign </span></a><span style="font-weight: 400;">combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">In order to inspire you–or warn you away from some disastrous common mistakes when crafting your digital marketing campaign, here are some of the worst examples we’ve ever set our eyes on.</span></p>
<p>&nbsp;</p>
<p><i><span style="font-weight: 400;">Pobody’s nerfect</span></i><span style="font-weight: 400;">, as they say. But very few failed marketing campaigns are quite as noteworthy as these gems!</span></p>
<hr />
<h2><b>The Basics of Good Design</b></h2>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignright wp-image-510719" src="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-format-1029757-2-1024x670.jpg" alt="Basics Design" width="441" height="285" />Before we get into the bad and the ugly, what does a good website design look like? There are a number of elements needed in order for your website design to be effective and attractive:</span></p>
<p>&nbsp;</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Navigation that is user-friendly and clear</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Proper use of color and animation</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A layout that is easy to use and easy on the eyes</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Colors and themes that are visually appealing</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content-appropriate design elements that highlight the content</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High-quality content that’s easy to find, navigate, consume, and share</span></li>
</ul>
<p><span style="font-weight: 400;">A well-designed website </span><a href="https://wyredinsights.com/2021/12/11/4-ways-to-increase-traffic-on-your-website/"><span style="font-weight: 400;">drives traffic</span></a><span style="font-weight: 400;"> to your store or increases sales of your products and services. As you can imagine, the following examples failed to respect at least on of these guidelines…and sometimes, more.<br />
</span></p>
<h2><b>Blinkee.com</b></h2>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="aligncenter wp-image-510720 size-full" src="https://wyredinsights.com/wp-content/uploads/2022/01/image3.png" alt="Terrible Design Gems Failed Campaigns" width="877" height="401" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/image3.png 877w, https://wyredinsights.com/wp-content/uploads/2022/01/image3-300x137.png 300w, https://wyredinsights.com/wp-content/uploads/2022/01/image3-768x351.png 768w" sizes="auto, (max-width: 877px) 100vw, 877px" /></span></p>
<p><span style="font-weight: 400;"><br />
The idea behind this design is that since the business sells objects that glow in the dark and blink with lights, the designer chose to set everything against a black background with all the products blinking. There are a few issues here, despite that seemingly on-theme design choice.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">First, the images and text are much too small–a website visitor needs to zoom in in order to capture the details, which is a recipe for losing potential sales. The products should be front and center, so they need to be an appropriate size. The fact that all the products are blinking is jarring–some animation is fine, but when all the elements are animated, it’s much too busy. Next, reading text on a black background, especially small text, is a major strain on the eyes. Visually, there is too much going on. There seem to be two frames for no apparent reason–one on the left with the content, and an empty frame on the right. There is no clear navigation system; there are headings that can be clicked at the top, but also a menu of products on the right. Additionally, if you click on the images, you are sometimes brought to that item, while other times, you fall on a page with all the products in the same category. This navigation confusion can be cleared up with better organization of the content into a simpler menu structure.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">An eCommerce website is all about the products, so they should always be front and center. The design <a href="https://blog.hubspot.com/marketing/web-design-stats-for-2020">should make the visitor want to stick around for a while and browse</a>; the design of this website is too focused on the glow-in-the-dark concept and misses the mark altogether. It makes website viewers want to leave after only a few minutes.</span></p>
<p>&nbsp;</p>
<h2><b>Toronto Cupcake.com</b></h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-510721 size-full" src="https://wyredinsights.com/wp-content/uploads/2022/01/image1.png" alt="Toronto Cupcake.com" width="767" height="485" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/image1.png 767w, https://wyredinsights.com/wp-content/uploads/2022/01/image1-300x190.png 300w" sizes="auto, (max-width: 767px) 100vw, 767px" /></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">First off, the sparse background is visually boring and won’t attract the attention you want from a prospective viewer. The repeated logos at the top of the page are small and hard to read–and the repetition is unnecessary. The color scheme should be on-theme and consistent throughout the site; in this case, you’d be hard-pressed to identify a theme at all. Navigation is hard to spot (there are three tiny lines in the pink header, did you see them? We didn’t either at first). The layout is quite bare and the image/text ratio is way off. It was risky of the designer to make the landing page into a covid-19 message–and it was a losing bet. Visitors want to see products and clickable elements to discover your products, not be slapped with a text-heavy message and no apparent ability to find the items you sell. Finally, the absence of clear navigation makes the overall user experience a dismal one.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Viewers should sense your brand as soon as they land on your website. Brand should be obvious and consistently present in the colors, text fonts, layout, and “feel” of your site. A sparse website leaves visitors feeling like they walked into a white room devoid of personality or character of any kind–and they won’t be leaving with any lasting impressions.</span></p>
<p>&nbsp;</p>
<h2><strong>Exelon</strong></h2>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="aligncenter wp-image-510722 size-full" src="https://wyredinsights.com/wp-content/uploads/2022/01/image2.png" alt="Exelon Basic Design" width="751" height="469" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/image2.png 751w, https://wyredinsights.com/wp-content/uploads/2022/01/image2-300x187.png 300w" sizes="auto, (max-width: 751px) 100vw, 751px" /></span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">This Fortune 500 company’s website doesn’t jive with the status of the company. The layout of the background pictures–with multiple heads cut off–is not well thought out. There are quite a few negative spaces that could have been adjusted to better suit the photo content! Spaces matter in website design. Negative space can be used for cool effects–but in this case, the viewer just gets the urge to shift everything down! The writing is hard to read over the pictures. The contrast on many visual elements is off-kilter. The menu and color scheme are drab and don’t draw the eye. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Your website is the first look customers get of your company–your “storefront” if you will–and it should reflect you in every way. A good designer will integrate your branding and color scheme throughout your site, and ensure all elements are high-resolution, eye-catching, and laid out properly in the space.</span></p>
<hr />
<p><span style="font-weight: 400;">Website design is an art. Designing an on-brand, eye-catching site that reflects your company’s unique flavor and values is the key component of an effective digital marketing campaign. You want to ensure your website is designed and updated with quality content, visual appeal and clear navigation for the best user experience. At the end of the day, that will convert to an increase in sales and </span><a href="https://blog.hubspot.com/marketing/optimize-website-for-lead-generation"><span style="font-weight: 400;">lead generation</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Need help with designing and updating your business website to be the best it can be? At <a href="https://wyredinsights.com/">Wyred Insights</a>, we love working with businesses to make their technology better…and improve their marketing. <a href="https://wyredinsights.com/contact-us/">Give us a shout </a>to find out how we can help make your business better together.<br />
</span></p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2022/01/12/basic-design-terrible-design-gems-failed-campaigns/">Terrible Design Gems From Failed Campaigns</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Is Your Website Missing From Your Sales Funnel?  &#8211; 5 Benefits Of Improving Your Website For Sales Leads And Conversions</title>
		<link>https://wyredinsights.com/2022/01/11/optimized-website-missing-from-your-sales-funnel/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Tue, 11 Jan 2022 20:50:50 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[optimize your website]]></category>
		<category><![CDATA[website design reno]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510709</guid>

					<description><![CDATA[<p>What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list.  Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/01/11/optimized-website-missing-from-your-sales-funnel/">Is Your Website Missing From Your Sales Funnel?  &#8211; 5 Benefits Of Improving Your Website For Sales Leads And Conversions</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510709 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510709"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-61ddaee70b210 fl-row-default-height fl-row-align-center" data-node="61ddaee70b210">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-61ddaee70b574" data-node="61ddaee70b574">
			<div class="fl-col fl-node-61ddaee70b697 fl-col-bg-color" data-node="61ddaee70b697">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-61ddaee70cbfe" data-node="61ddaee70cbfe">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<p><span style="font-weight: 400;">What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list. </span></p>
<p><span style="font-weight: 400;">Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end goal. If you had a physical store where clients came in, looked around, and left without purchases or inquiring about your services or goods, then there would be little point in keeping that store open. The same is true for websites.</span></p>
<p><span style="font-weight: 400;">Let’s take a look at five benefits to improving your website’s optimization and sales funnel, as well as a few tips you can follow when optimizing your website as a whole.</span></p>
<hr />
<h2><strong>5 Benefits Of Improving Your Website’s Sales Funnel</strong></h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-510712" src="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-tranmautritam-69432-1-1024x683.jpg" alt="optimized website Website Missing From Your Sales Funnel website’s optimization and sales funnel" width="503" height="333" /></p>
<p>&nbsp;</p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>More Customers</strong> - Simply put, improving your website for sales leads and conversions is going to bring in more, and hopefully better, clients! The better a consumer’s experience is on your website, the more likely they will be converting. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Increases Profits</strong> - Following the first benefit, the more customers and the better the website experience, the more sales you will likely reach. People are more willing to stay on a website and spend money on a product if it is visually appealing and meets their needs. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Lowers Acquisition Costs</strong> - Bettering your website’s sales funnel will also help keep your need for social media marketing or similar strategies from being as, or at all, necessary. Or in turn, if you are participating in some sort of marketing strategy, an improved website will help retain those customers with less money spent on your end.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Stand Out From The Competition</strong> - One genuine advantage to having a good-looking, high converting website is you will stand out even if you have multiple competitors. Customers are naturally drawn to more appealing, fluid, and functional websites so staying on-trend and keeping the attention of your clients is a key to beating out others in your same industry. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Google Results</strong> - Having unique, informational, easy to maneuver content and sales will improve how Google ranks your site. If clients don’t like your site, they are more likely to leave and go to another, lowering your SEO rankings and dropping your standing, making it less likely future clients will see you on top.</span></li>
</ol>
<hr />
<h2><strong>Simple Steps To Improve Your Website’s Sales Funnel</strong></h2>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignright wp-image-510713" src="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-683x1024.jpg" alt="optimized website Website Missing From Your Sales Funnel website’s optimization and sales funnel" width="280" height="420" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-683x1024.jpg 683w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-200x300.jpg 200w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-768x1152.jpg 768w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-1024x1536.jpg 1024w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-1365x2048.jpg 1365w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-cottonbro-5054212-1-scaled.jpg 1707w" sizes="auto, (max-width: 280px) 100vw, 280px" />There are, thankfully, quite a few simple steps you can take to improve your website’s sales funnel without a complete overhaul. Following these steps will help optimize your overall site, making its usage in your sales funnel more effective.</span></p>
<p>&nbsp;</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Add forms on pages that attract the most traffic.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Measure performance and SEO of pages and the website as a whole</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimize CTA’s, contact forms, landing pages, and lead-capture emails</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customize your content</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Offer online-now or live-chat services</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Nurture your leads</span></li>
<li><span style="font-weight: 400;"><span style="font-weight: 400;">Share content across platforms</span></span></li>
</ul>
<p>Remember that businesses that develop lead-generating, sales-optimized websites will target and attract the ‘right’ audience to their pages and turn those potential leads into qualified customers. These tips are only a start, and you should also consider the overall design, development, and other optimization options when working on your website.</p>
<hr />
<p><span style="font-weight: 400;">Is your website set to capture leads and convert them into paying customers? If it is not, you might want to consider optimizing your site, and its critical position within your sales funnel. A fully optimized website will be a crucial part of your sales funnel strategy and will do spectacular things for your business if done correctly!</span></p>
<p><span style="font-weight: 400;">Are you looking to improve your SEO strategy and increase traffic and conversions on your website and across your channels? At </span><a href="https://wyredinsights.com/"><span style="font-weight: 400;">Wyred Insights</span></a><span style="font-weight: 400;">, we love working with businesses to improve their technology and marketing. </span><a href="https://wyredinsights.com/contact-us/"><span style="font-weight: 400;">Give us a shout </span></a><span style="font-weight: 400;">to find out how to help make your business better together.</span></p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2022/01/11/optimized-website-missing-from-your-sales-funnel/">Is Your Website Missing From Your Sales Funnel?  &#8211; 5 Benefits Of Improving Your Website For Sales Leads And Conversions</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Facebook Ads Demystified</title>
		<link>https://wyredinsights.com/2022/01/10/facebook-ads-demystified/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Mon, 10 Jan 2022 21:33:56 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510701</guid>

					<description><![CDATA[<p>By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into—but you just have to know, don’t you? Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/01/10/facebook-ads-demystified/">Facebook Ads Demystified</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510701 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510701"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-61d38e8ed0f2d fl-row-default-height fl-row-align-center" data-node="61d38e8ed0f2d">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-61d38e8ed122c" data-node="61d38e8ed122c">
			<div class="fl-col fl-node-61d38e8ed12e8 fl-col-bg-color" data-node="61d38e8ed12e8">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-61d38e8ed21be" data-node="61d38e8ed21be">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<p><span style="font-weight: 400;">By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into—but you just have to know, don’t you?</span></p>
<p><span style="font-weight: 400;">Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes and time dedicated to their platform toward your services instead. By working within their guidelines and a few best practices, you can quickly achieve results with high visibility, engagement, and ROI.</span></p>
<p><span style="font-weight: 400;">Not all ads are created equal. People work in funny ways and often avoid seemingly unproductive clicks. Worse yet, a poorly formatted ad may be rejected or deployed for the site improperly. </span><a href="https://wyredinsights.com/wyred-seo/"><span style="font-weight: 400;">Working with professionals in the digital advertising space</span></a><span style="font-weight: 400;"> will not only help your ads go live effectively but help your new customers land precisely on the page outcomes you are looking for.</span></p>
<p><span style="font-weight: 400;">Today we’ll look at where Facebook ads can best target and the general considerations around how you can best use them to increase your product and service reach.</span></p>
<hr />
<h2><strong>How Algorithms Work</strong></h2>
<p><span style="font-weight: 400;">As users interact with a digital service like Facebook, the platform will begin to form a general map of the content that the user finds engaging. Often, the result isn’t something overly </span><i><span style="font-weight: 400;">helpful</span></i><span style="font-weight: 400;">, but it is something that they spend their energy and attention pursuing.</span></p>
<p><img loading="lazy" decoding="async" class="size-medium wp-image-510691 alignleft" src="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-300x200.jpg" alt="" width="300" height="200" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-300x200.jpg 300w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-1024x683.jpg 1024w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-768x512.jpg 768w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-1536x1024.jpg 1536w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-2048x1365.jpg 2048w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-rodnae-productions-7947999-272x182.jpg 272w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p><span style="font-weight: 400;">When you submit an ad to Facebook, the ad is displayed in relevant searches as well as in sidebars, headers, banners, and anywhere else that content may be inserted. Depending on the metrics you choose to target and the demographics you specify you’d like to reach (more on that below), your ad will be matched with a user's scrolling, and they will see your ad. This counts as an “</span><a href="https://sproutsocial.com/insights/reach-vs-impressions/"><span style="font-weight: 400;">impression</span></a><span style="font-weight: 400;">,” and while it may not have led to anything, it shows how effective your ad is in the machine which connects users with content. The better your content, the more your impressions. The more impressions, the more clicks!</span></p>
<p><span style="font-weight: 400;">Facebook Business </span><a href="https://www.facebook.com/business/news/insights/demystifying-measurement-why-methodology-matters"><span style="font-weight: 400;">promotes an evaluation process</span></a><span style="font-weight: 400;"> where you critically examine the metrics (like impressions) along with your general ad methodologies. Doing so will offer you insigh</span>ts into the success of your current path or whether it’s time to try something new. Not sure what any of that means? <a href="https://wyredinsights.com/wyred-web/">We get it</a>. Let us walk you through it before you dump more into an ineffective strategy.</p>
<hr />
<h2><strong>What Facebook Ads Can Target and Promote</strong></h2>
<p><span style="font-weight: 400;">Keeping in mind the image, character, and formatting principles unique to different deployments, you can use a Facebook ad to promote the following:</span></p>
<p><img loading="lazy" decoding="async" class="wp-image-510692 alignright" src="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-300x200.jpg" alt="" width="364" height="243" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-300x200.jpg 300w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-1024x683.jpg 1024w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-768x512.jpg 768w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-1536x1025.jpg 1536w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-2048x1367.jpg 2048w, https://wyredinsights.com/wp-content/uploads/2022/01/pexels-mikael-blomkvist-6476589-272x182.jpg 272w" sizes="auto, (max-width: 364px) 100vw, 364px" /></p>
<ul>
<li><span style="font-weight: 400;">Your Page</span></li>
<li>Posts on Your Page</li>
<li>Actions Users Took</li>
<li>Your Website Itself</li>
</ul>
<p><span style="font-weight: 400;">For user targeting, you can specify the following and more. Customize your approach with Facebook’s intuitive Insights platform to do so even more effectively!</span></p>
<ul>
<li><span style="font-weight: 400;">Location</span></li>
<li>Demographics (Age, job title, position, gender, education, etc.)</li>
<li>Interests (Hobbies or professional)</li>
<li>Behaviour</li>
<li>Connections</li>
</ul>
<p><span style="font-weight: 400;">Examining the relationship between these user targets and the content you wish to promote should inform your strategy at every step.</span></p>
<hr />
<h2><strong>The Importance of Making Great Advertising Content</strong></h2>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="wp-image-510693 alignleft" src="https://wyredinsights.com/wp-content/uploads/2022/01/pexels-the-lazy-artist-gallery-1253646-300x200.jpg" alt="" width="336" height="222" />As with any advertising content, Facebook ads will only be effective if they are attractive, engaging, and provide value. To you, your work may be the most interesting and life-changing service around. But if your content fails to lift off the screen, you are losing out on leveraging your impressions. Over time, your cost-per-click (the reported amount of ad spent divided by the number of clicks you received) will skyrocket, and your campaign will have failed to accomplish its goal cost-effectively.</span></p>
<p><span style="font-weight: 400;">But that’s not all bad! You can learn from your mistakes, retarget based on what works, or find an audience that has not yet heard of your product. Some ad campaigns work best with existing or past customers, and some excel in new markets. It’s about trying again to find your best fit.</span></p>
<hr />
<p><span style="font-weight: 400;">Facebook Insights make the review process painless. A great way to start is to </span><a href="https://wyredinsights.com/contact-us/"><span style="font-weight: 400;">get in touch with us</span></a><span style="font-weight: 400;"> and let us examine your current metrics. Whether you’re looking to make heads or tails or get the ship pointed in the right direction, Wyred Insights is here to help.</span></p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2022/01/10/facebook-ads-demystified/">Facebook Ads Demystified</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>From Physical to Digital—How Marketing Has Changed in the Last 20 Years</title>
		<link>https://wyredinsights.com/2022/01/04/physical-digital-how-marketing-changed-last-20-years/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Tue, 04 Jan 2022 18:33:22 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[digital marketing company]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510662</guid>

					<description><![CDATA[<p>This just in! Bloviated blogs belay bounties! Talkative texts tell tremendous tales! We’re not in news caps anymore or plastering brick walls with manufacturers’ slogans—if we are, it’s ironic, self-aware, or more often than not, as digitized as a Blade Runner set. The name of the game is eyes on screens. While the adage “location [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2022/01/04/physical-digital-how-marketing-changed-last-20-years/">From Physical to Digital—How Marketing Has Changed in the Last 20 Years</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510662 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510662"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-61d38e8ed0f2d fl-row-default-height fl-row-align-center" data-node="61d38e8ed0f2d">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-61d38e8ed122c" data-node="61d38e8ed122c">
			<div class="fl-col fl-node-61d38e8ed12e8 fl-col-bg-color" data-node="61d38e8ed12e8">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-61d38e8ed21be" data-node="61d38e8ed21be">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<p><span style="font-weight: 400;">This just in! Bloviated blogs belay bounties! Talkative texts tell tremendous tales!</span></p>
<p><span style="font-weight: 400;">We’re not in news caps anymore or plastering brick walls with manufacturers’ slogans—if we are, it’s ironic, self-aware, or more often than not, as digitized as a Blade Runner set. The name of the game is eyes on screens. While the adage “location is everything” still stands, the field has shifted away from spectacles and into our pockets and living rooms.</span></p>
<p><span style="font-weight: 400;">It makes sense—to rent out the entirety of Times Square with your digital marketing would be an affordable </span><a href="https://www.inspiriaoutdoor.com/times-square-advertising/"><span style="font-weight: 400;">$1.7 million a day</span></a><span style="font-weight: 400;">. However, if you’re willing to settle for less, maybe your next project can be a cheap Instagram campaign or a free Facebook listing.</span></p>
<p><span style="font-weight: 400;">Regarding how marketing has shifted in the aughts, we have to consider how easy it has become for businesses to promote themselves online and transport products freely through digital commerce and delivery. Without the barriers that lock their market down within their own geo-located jurisdictions, companies entered the digital space excited to market themselves while new customers flooded in.</span></p>
<p><span style="font-weight: 400;">Any new solution, however, comes with new problems. We’re not pairing customers up with businesses like Noah’s animals on the boats one by one. Digital marketing has emerged as a force capable of segmenting user interests, capitalizing on the search functions of tools that make the internet navigable, and transforming brands into liveable entities.</span></p>
<p><span style="font-weight: 400;">Not bad for an industry not even thirty years old!</span></p>
<hr />
<h3><strong>Early Projects in Digital Marketing</strong></h3>
<p><span style="font-weight: 400;">The most effective solution digital marketing offers that physical marketing could is instantaneous “clicks” that connect users with a new online destination instantly. When is the last time you’ve poked a broiler chicken on an ad and seen it pop up in your cart a half-second later?<br />
<img loading="lazy" decoding="async" class="alignright wp-image-510671" src="https://wyredinsights.com/wp-content/uploads/2022/01/yahoo-ga989a2f0f_1920-300x155.jpg" alt="Digital Marketing" width="297" height="154" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/yahoo-ga989a2f0f_1920-300x155.jpg 300w, https://wyredinsights.com/wp-content/uploads/2022/01/yahoo-ga989a2f0f_1920-1024x529.jpg 1024w, https://wyredinsights.com/wp-content/uploads/2022/01/yahoo-ga989a2f0f_1920-768x397.jpg 768w, https://wyredinsights.com/wp-content/uploads/2022/01/yahoo-ga989a2f0f_1920-1536x794.jpg 1536w, https://wyredinsights.com/wp-content/uploads/2022/01/yahoo-ga989a2f0f_1920.jpg 1920w" sizes="auto, (max-width: 297px) 100vw, 297px" /></span></p>
<p><span style="font-weight: 400;">Since we have become acclimatized to the internet, we often take the connective power of the internet for granted. Without links or search tools, we would have no way to navigate the wealth of information offered online. These links were initially between a few academic resources. Over time, these network connections grew to include more pedestrian content. <a href="https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article">In 1994, companies like HotWired</a> began designing and purchasing digital banners that served as ads that instantly linked clicks and destination pages. Yahoo launched shortly after, and the value of having an information hub on the internet was quickly realized. </span></p>
<hr />
<h3><strong>Search Engines and Optimization</strong></h3>
<p><span style="font-weight: 400;">In Yahoo’s first year, over one million visits were logged. The web search functions of Yahoo and Google in 1998 meant that users could find multiple resources from searches. Search engines work by “crawling” the web and downloading fractions of pages along with active links contained within them. </span><a href="https://www.deepcrawl.com/knowledge/technical-seo-library/how-do-search-engines-work/"><span style="font-weight: 400;">The result is a comprehensive network</span></a><span style="font-weight: 400;"> that can be quickly traversed with a bit of purposeful engineering.</span></p>
<p><span style="font-weight: 400;">People quickly realized that these crawlers behaved in predictable ways that may produce favorable results more often. The race was on for companies both affiliated and unaffiliated with Yahoo to document these best practices and help users implement them within their own sites for tremendous success among search engine results.</span></p>
<p><span style="font-weight: 400;">Today, search engine optimization is its own art form—</span><a href="https://wyredinsights.com/wyred-seo/"><span style="font-weight: 400;">one we are adept in</span></a><span style="font-weight: 400;"> as we help our clients to connect with a broader network of search engine users.</span></p>
<hr />
<h3><strong>The Mobile Shift</strong></h3>
<p><span style="font-weight: 400;">We’ve touched on how leveraging the connective power of sites created opportunities for returns in the digital space and how search engines could power the new content revolution. What came next was a windfall for businesses everywhere—</span><i><span style="font-weight: 400;">near-constant access to informational resources through internet-enabled handheld devices</span></i><span style="font-weight: 400;">.<img loading="lazy" decoding="async" class="alignleft wp-image-510672 size-medium" src="https://wyredinsights.com/wp-content/uploads/2022/01/bar-g3975789d5_1920-300x199.jpg" alt="Digital Marketing" width="300" height="199" srcset="https://wyredinsights.com/wp-content/uploads/2022/01/bar-g3975789d5_1920-300x199.jpg 300w, https://wyredinsights.com/wp-content/uploads/2022/01/bar-g3975789d5_1920-1024x680.jpg 1024w, https://wyredinsights.com/wp-content/uploads/2022/01/bar-g3975789d5_1920-768x510.jpg 768w, https://wyredinsights.com/wp-content/uploads/2022/01/bar-g3975789d5_1920-1536x1020.jpg 1536w, https://wyredinsights.com/wp-content/uploads/2022/01/bar-g3975789d5_1920.jpg 1920w" sizes="auto, (max-width: 300px) 100vw, 300px" /></span></p>
<p><span style="font-weight: 400;">It’s one thing to have the biggest net, but another thing altogether to have waters overflowing with potential consumers. By keeping in mind good SEO practices and a well-built site that encourages meaningful linking, web developers could offer a compelling reason for users to find their site first. Want to know opening hours or download a guide to the product you just bought? A phone is the best way to get it without booting up your desktop device.</span></p>
<p><span style="font-weight: 400;">Social media accelerated the growing trends of digital life by putting advertising into people’s hands. That’s right—you’re not sitting through commercials; you’re inviting them in, following them, and giving them behavioral clues as to their effectiveness.</span></p>
<p><span style="font-weight: 400;">Like modern art, the audience and spectacle can no longer be separated neatly. You are part of your own algorithmic marketing team—inseparable from the demographic you tell machines you are.</span></p>
<hr />
<p><span style="font-weight: 400;">Digital marketing is still much of the old—creative, colorful, and bold. Yet it is also entirely new and self-aware, geared towards providing value in exchange for time.</span></p>
<p><span style="font-weight: 400;">Speaking of which, we hope this was valuable for your time. We’re passionate about the new face of marketing and are eager to help your content shine in whatever avenue comes next. </span></p>
<p><a href="https://wyredinsights.com/contact-us/"><span style="font-weight: 400;">Contact our team to </span></a><span style="font-weight: 400;">start a digital marketing strategy that will bring you out of the ’90s and onto the trending tab. Or at least an Ask Jeeves result page. We’re not wizards, but we’re close.</span></p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2022/01/04/physical-digital-how-marketing-changed-last-20-years/">From Physical to Digital—How Marketing Has Changed in the Last 20 Years</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Why Does SEO Work?</title>
		<link>https://wyredinsights.com/2021/12/27/why-does-seo-work/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Mon, 27 Dec 2021 21:22:37 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO services]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510638</guid>

					<description><![CDATA[<p>SEO has become a real buzzword in the marketing biz, and with reason: in our digital-first world, organic online growth is hard to come by. Businesses need users to find their website fast and then convert them into customers; SEO is the key. The bottom line is that SEO (Search Engine Optimization) works. First and [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2021/12/27/why-does-seo-work/">Why Does SEO Work?</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510638 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510638"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-61ca0cd7bf926 fl-row-default-height fl-row-align-center" data-node="61ca0cd7bf926">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-61ca0cd7bfd69" data-node="61ca0cd7bfd69">
			<div class="fl-col fl-node-61ca0cd7bfeb3 fl-col-bg-color" data-node="61ca0cd7bfeb3">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-61ca0cd7c1c5a" data-node="61ca0cd7c1c5a">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<p><span style="font-weight: 400;">SEO has become a real buzzword in the marketing biz, and with reason: in our digital-first world, organic online growth is hard to come by. Businesses need users to find their website fast and then convert them into customers; SEO is the key.</span></p>
<p><span style="font-weight: 400;">The bottom line is that SEO (Search Engine Optimization) works. First and foremost, SEO is about </span><a href="https://wyredinsights.com/"><span style="font-weight: 400;">having an optimized website</span></a><span style="font-weight: 400;"> that ranks high on search engines. Ideally, you want to land on the first page of search results, increasing your visibility exponentially. </span></p>
<p><span style="font-weight: 400;">The factors that most influence SEO are page speed, domain authority, site navigability, mobile friendliness, quality of content and number of relevant inbound and outbound links. These factors should be kept in mind when building your SEO strategy.</span></p>
<p><span style="font-weight: 400;">So what exactly makes SEO such a valuable tool in marketing and promoting organic growth?<br />
</span><span style="font-weight: 400;">Here is a breakdown of how SEO works and why it’s so effective.</span></p>
<hr />
<h2><b>Brand Awareness</b></h2>
<p><span style="font-weight: 400;">A central concern for businesses, especially small or startup businesses, is building a reputable brand and creating brand awareness across marketing channels. When SEO is brought into the picture, it’s all an interconnected circle of life, so to speak. The better your SEO, the higher your website and brand will rank on serious search engines. That means more people will see your brand–and connect with it. That increases your chances of gaining “brand fans” who will tell others about you and recommend you. Side note: this is why it’s essential to maintain a solid brand strategy online! </span></p>
<p>&nbsp;</p>
<h2><b>Organic Traffic</b></h2>
<p><span style="font-weight: 400;">Honing a focused, effective SEO strategy means creating inbound traffic. That is a win-win situation for a business; it cuts down on the need for paid advertising (hello, budget buster) while </span><a href="https://evenbound.com/blog/direct-traffic-vs-organic-traffic"><span style="font-weight: 400;">driving organic traffic to your website.</span></a><span style="font-weight: 400;"> Instead of paying to appear in searches, your SEO strategy will draw in users naturally by creating the best user experience. </span></p>
<p>&nbsp;</p>
<h2><b>Build Trust and Authority</b></h2>
<p><img loading="lazy" decoding="async" class="alignleft wp-image-510656 size-medium" src="https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920-300x200.jpg" alt="SEO Work" width="300" height="200" srcset="https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920-300x200.jpg 300w, https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920-1024x683.jpg 1024w, https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920-768x512.jpg 768w, https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920-1536x1024.jpg 1536w, https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920-272x182.jpg 272w, https://wyredinsights.com/wp-content/uploads/2021/12/analytics-2618277_1920.jpg 1920w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p><span style="font-weight: 400;">Creating </span><a href="https://www.socialmediatoday.com/news/the-importance-of-great-content-in-seo-infographic/544439/#:~:text=Quality%20Content%20Helps%20You%20Generate,backlinks%20from%20high%2Dauthority%20websites.&amp;text=Quality%20Content%20Provides%20a%20Great,posts%20and%20using%20good%20keywords."><span style="font-weight: 400;">valuable content that is relevant </span></a><span style="font-weight: 400;">and attractive to your users is one of the most powerful ways to improve your SEO. Since creating valuable content that meets the needs of viewers typically requires expertise to write about, your content has the potential to build trust and authority for your business within your industry. It makes sense: producing expert, high-quality content will increase your reputation amongst your competitors and your target audience.</span></p>
<p><span style="font-weight: 400;">There is another layer to content creation and SEO. The better quality content you create, Google will reward you by ranking you more highly on search pages. </span></p>
<p>&nbsp;</p>
<h2><b>Nurture Relationships</b></h2>
<p><span style="font-weight: 400;">Because SEO helps people find you and your content faster, it helps nurture relationships with new and existing customers. As trust builds with them based on the value your content brings and helps them, the more likely this will translate to higher conversion rates and an organically growing customer base. Speaking of conversion rates, SEO increases your visibility and reach, allowing you to more easily attract and convert new audiences. </span></p>
<p><span style="font-weight: 400;">This is also true of keyword rankings–the more keywords you rank for, the higher your chances are that prospective customers will find you. More opportunities like these may allow you to reach audiences you previously didn’t connect with.</span></p>
<p><span style="font-weight: 400;">Now that you grasp </span><a href="https://wyredinsights.com/"><span style="font-weight: 400;">how valuable an effective SEO strategy can be</span></a><span style="font-weight: 400;"> for your business, it’s time to look at the flip side. Here are some of the most common mistakes businesses make when attempting to improve their SEO.</span></p>
<p>&nbsp;</p>
<h2><b>Avoid the Most Common Mistakes</b></h2>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Targeting the wrong keywords</strong></li>
</ul>
<p>It’s a common mistake to riddle your content with keywords that are either irrelevant to your audience or business. The danger here is to reach the wrong audience for your business or to confuse Google and significantly limit your reach and ranking.</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Keyword stuffing</strong></li>
</ul>
<p><span style="font-weight: 400;">Google is smarter than you might think. It can detect when you are extremely over-using SEO keywords in your content and doing so will actually hurt your ranking. While increasing your use of targeted keywords is a smart strategy, overdoing it to a degree that is unnatural and disrupts the flow of your content will ultimately hold your content back.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Random external linking</strong></li>
</ul>
<p><span style="font-weight: 400;">SEO is improved by including relevant external links in your content. If you link websites that are random, irrelevant or from sources that are not reputable, it will hurt your ranking. Always choose links to quality external sites that are legitimate and add value and relevance to your content. </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Leaving out the meta description</strong></li>
</ul>
<p><span style="font-weight: 400;">There is no piece of real estate as valuable as the meta description, that little paragraph that appears under your website link on the search engine results page (SERP). It’s your one and only chance to telegraph what your content is about and how it can help viewers get the results they are looking for. Use it wisely; write a clear and concise description that tells readers that your content is worth perusing. Although the meta description </span><a href="https://developers.google.com/search/blog/2009/09/google-does-not-use-keywords-meta-tag"><span style="font-weight: 400;">no longer directly affects ranking</span></a><span style="font-weight: 400;">, having a tight meta description improves click-through rates–which does affect ranking. So it’s a valuable tool to perfect.</span></p>
<hr />
<p><span style="font-weight: 400;">Having an effective SEO strategy is crucial to gaining a wider audience, driving organic traffic to your website and building trust with your audience and within your industry. This is no small feat, and building a winning SEO strategy works wonders for your business if it’s done right.</span></p>
<p><span style="font-weight: 400;">Looking to improve your SEO strategy and increase traffic and conversions on your website and across your channels? At </span><a href="https://wyredinsights.com/"><span style="font-weight: 400;">Wyred Insights</span></a><span style="font-weight: 400;">, we love working with businesses to make their technology better…and improve their marketing. </span><a href="https://wyredinsights.com/contact-us/"><span style="font-weight: 400;">Give us a shout </span></a><span style="font-weight: 400;">to find out how we can help make your business better together.</span></p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2021/12/27/why-does-seo-work/">Why Does SEO Work?</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Top 10 Worst Website Designs for Small Businesses</title>
		<link>https://wyredinsights.com/2021/12/27/top-10-worst-website-designs-for-small-businesses/</link>
		
		<dc:creator><![CDATA[Wyred Insights]]></dc:creator>
		<pubDate>Mon, 27 Dec 2021 20:47:23 +0000</pubDate>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<guid isPermaLink="false">https://wyredinsights.com/?p=510631</guid>

					<description><![CDATA[<p>Imagine showing up for a blind date at a fancy restaurant, anticipating a great meal with a very promising individual, ready to start a beautiful love story…only to be met with unbrushed hair, dirty jeans and a piece of kale wedged between teeth. Quite the letdown, isn’t it? It’s an unwritten rule that when meeting [&#8230;]</p>
<p>The post <a href="https://wyredinsights.com/2021/12/27/top-10-worst-website-designs-for-small-businesses/">Top 10 Worst Website Designs for Small Businesses</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fl-builder-content fl-builder-content-510631 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="510631"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-61c9fab1d988b fl-row-default-height fl-row-align-center" data-node="61c9fab1d988b">
	<div class="fl-row-content-wrap">
		<div class="uabb-row-separator uabb-top-row-separator" >
</div>
						<div class="fl-row-content fl-row-fixed-width fl-node-content">
		
<div class="fl-col-group fl-node-61c9fab1d9dbe" data-node="61c9fab1d9dbe">
			<div class="fl-col fl-node-61c9fab1d9ea1 fl-col-bg-color" data-node="61c9fab1d9ea1">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-61c9fab1dafe1" data-node="61c9fab1dafe1">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<p><span style="font-weight: 400;">Imagine showing up for a blind date at a fancy restaurant, anticipating a great meal with a very promising individual, ready to start a beautiful love story…only to be met with unbrushed hair, dirty jeans and a piece of kale wedged between teeth.</span></p>
<p><span style="font-weight: 400;">Quite the letdown, isn’t it? It’s an unwritten rule that when meeting someone for the first time, you put your best foot forward and aim to show off your best sides. The same rule applies to business.</span></p>
<p><span style="font-weight: 400;">A badly-designed website is the “kale-between-the-teeth” of business. When launching a small business, you want to start off on the right foot. That means that when potential customers land on your website, they should be impressed and it should lead them to want to do business with you (not run away screaming or, worse yet, screenshot it and send it to friends with snarky comments).</span></p>
<p><span style="font-weight: 400;">Don’t fall into these traps! Here are the 10 worst website designs for small businesses.</span></p>
<hr />
<h3><b>Too Busy</b></h3>
<p><span style="font-weight: 400;">Someone visiting your website should know what it's about within a few seconds. If there is too much going on in terms of information, that’s going to lose you quite a bit of business. Your pertinent business information should be front and center. Crowded websites are never a good thing, so keep your information to the bare minimum; avoid busy designs or web pages heaped with text, images and other content. It will also make your website slow to load, which is a big faux-pas in this day and age.</span></p>
<p>&nbsp;</p>
<h3><b>Not Busy Enough</b></h3>
<p><span style="font-weight: 400;">On the other end of the spectrum, we have websites that are so sparse, they make the Sahara desert look crowded. While minimalism is a trend that can be effective if done correctly, some small businesses have websites that are empty and cryptic. Websites shouldn’t leave too much up to the imagination. No one wants to spend precious time trying to figure out what your company is and what you do. That’s a recipe for losing clients, fast. Don’t leave your visitors guessing.</span></p>
<p>&nbsp;</p>
<h3><b>Confusion Illusion</b></h3>
<p><span style="font-weight: 400;">Some business owners, in a spirit of riotous enthusiasm, create a website featuring a dizzying array of themes, typefaces, color palettes and images that have nothing to do with one another. Can anyone say </span><a href="https://www.art.yale.edu/"><span style="font-weight: 400;">“clash</span></a><span style="font-weight: 400;">”? These kinds of websites are confusing and speak volumes about your small business–specifically about your lack of brand identity. If you don’t know who you are and what you’re about, how can you communicate that through a streamlined, well-crafted website? A business with a clear brand image won’t fall into the trap of trying to include too many different templates or colors. Another reason for this kind of confusing website is because you’re looking at your website as separate components rather than holistically. When designing your website, use one logo, one typeface and one theme…then stick to it throughout the rest of your site.</span></p>
<p>&nbsp;</p>
<h3><b>A Terrible CTA</b></h3>
<p><span style="font-weight: 400;">Your call to action (CTA) should be strong and clear because it’s the gateway to your business. It’s how customers know what to do: Click Here! Get Your Free Demo Here! Learn More About Our Promo! For a CTA to be effective, customers need to know exactly what to do, what information to provide and what they will be getting from taking action. Keep it short and sweet; if your CTA is </span><a href="http://www2.pnwx.com/"><span style="font-weight: 400;">impossible to find</span></a><span style="font-weight: 400;">, too long-winded or requires ridiculous amounts of form-filling, potential customers will give up long before they slide into your sales funnel.</span></p>
<p>&nbsp;</p>
<h3><b>Poor Use of Content or Whitespace</b></h3>
<p><span style="font-weight: 400;">Content is at the heart of your marketing strategy; it’s what lets visitors know about your business and what products or services you offer. Avoid using large blocks of text. A wall of text is an attention-killer. Instead, break up blocks of text visually, pare down content to the essentials and use visual elements to represent concepts when possible. Your typeface is as much a part of your brand as the content on your website, so choose a legible, attractive font for your information. Use whitespace well to make the eye move smoothly around the page.</span></p>
<p>&nbsp;</p>
<h3><b>Ugly Pics</b></h3>
<p><span style="font-weight: 400;">In the world of websites, looks matter. Using unattractive or boring images is a real eyesore. Photos and graphics are pillars of good web design, so don’t neglect them! Nothing says “turnoff” like low-quality, irrelevant images and choppy graphics. </span></p>
<p>&nbsp;</p>
<h3><b>Navigation Issues</b></h3>
<p><span style="font-weight: 400;">If you want to kill your website’s popularity quickly, make it hard to navigate. In the day and age of instant, split-second content, a hidden navigation menu or a missing search bar sounds the death knell. Make sure the navigational aspects of your website are crystal-clear to find and easy to understand.</span></p>
<p>&nbsp;</p>
<h3><b>Missing the Target</b></h3>
<p><span style="font-weight: 400;">Just like your business, your website has a target audience. You wouldn’t market your product or service the same to elderly retirees as you would to toddlers or crypto-CEOs. Keep your audience in mind when designing your website, and make sure it’s attractive to the people you want to reach. Think about what that means for the feel of your site…hip and trendy? Ultra-professional? Fun and bubbly?</span></p>
<p>&nbsp;</p>
<h3><b>No Contact Info</b></h3>
<p><span style="font-weight: 400;">Enough said. If they can’t find you or contact you, that’s the end of the road for a potential customer.</span></p>
<p>&nbsp;</p>
<h3><b>Annoying Ads</b></h3>
<p><span style="font-weight: 400;">Advertising is a necessary evil on most websites–but there are ways to soften the blow. Try out your ads by visiting your website. If you’re even the slightest bit annoyed at them, so will any visitors! Avoid an over-abundance of flashy, grabby ads. Make sure pop-ups are not full-screen and are easy to close.</span></p>
<hr />
<p><span style="font-weight: 400;">Designing a website isn’t as easy as it’s cracked up to be. For small businesses, an effective, attractive website is a crucial piece of your marketing campaign and needs to be done right. Don’t fall into these design traps that lessen your impact and stand in the way of putting your best foot forward with potential customers.</span></p>
<p><span style="font-weight: 400;">Need help with designing and updating your business website? At </span><a href="https://wyredinsights.com/"><span style="font-weight: 400;">Wyred Insights</span></a><span style="font-weight: 400;">, we love working with businesses to make their technology better…and improve their marketing. </span><a href="https://wyredinsights.com/contact-us/"><span style="font-weight: 400;">Give us a shout </span></a><span style="font-weight: 400;">to find out how we can help make your business better together.</span></p>
</div>
	</div>
</div>
</div>
</div>
	</div>
		</div>
	</div>
</div>
</div><div class="uabb-js-breakpoint" style="display: none;"></div><p>The post <a href="https://wyredinsights.com/2021/12/27/top-10-worst-website-designs-for-small-businesses/">Top 10 Worst Website Designs for Small Businesses</a> appeared first on <a href="https://wyredinsights.com">Wyred Insights, Inc</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>

<!--
Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/?utm_source=w3tc&utm_medium=footer_comment&utm_campaign=free_plugin

Page Caching using Disk: Enhanced 

Served from: wyredinsights.com @ 2026-07-02 17:17:21 by W3 Total Cache
-->