digital marketing agency Archives - Wyred Insights, Inc

Tips on Writing High-Performance Recruitment Ads

Wyred Insights — Wed, 17 Aug 2022 22:53:32 +0000

Crafting a high-quality job description in your ads on any platform will help you attract the right applicants and eliminate anyone who may be not be qualified.

Create clear, concise ad headlines that jump out

Include position title
If pay is competitive or hazard pay available, list it
Include biggest benefit, but keep it short
If training offered, always include it

Open with a strong, attention-grabbing summary

Hook your reader with details about what makes your
company unique

List out your top perks and benefits

What’s in it for the applicant?
Be sure to bullet your top benefits and always include
the biggest benefits first

Outline the core responsibilities of the position

Ensure the qualifications are clear
Highlight the day-to-day activities of the position
Specify how the position fits into the organization

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Boost Your Email Campaign Conversions With These Tips

Wyred Insights — Wed, 08 Jun 2022 23:03:29 +0000

An effective email campaign is one of the most compelling ways to land conversions. By incorporating a few trade secrets, you can land big conversions and, in turn, make big sales and secure a firm customer base. Make email campaigns your best friend, the golden thread that connects you to your customer base on the regular. Key approaches like segmentations of your databases, how regularly you use email communication, and exciting CTAs will make your campaign not only a success but a trusty tool in your marketing toolbox.

Choose the right contacts

Having an amazing email campaign will have zero effect if it is not sent to the right people. A clear target audience awareness is key in choosing content. And in turn, you will target the right customer base.

The question you should always keep in your back pocket is, “So what?” This is the question the customer will ask themselves when they open your email. They immediately want to know what’s in it for them. Use that to your advantage.

Ask “So What?” with every choice you make, and use this in choosing your audience. Will they react to your email because they need your service or product? Will they react out of interest? Did you target an audience that will find a benefit within your offering? Tap into the human need to be selfish, to be exclusive, and shape this to what your target audience will need most.

Stick to a routine

Create a strategy that will be easy to follow and manageable for your team. Creating an overly busy email campaign with no one to manage and monitor the flow and conversions, the effort will, unfortunately, be in vain. Take this into consideration when you send out your mailers.

The time of day people will be most likely to engage, as well as when your team can handle the calls to action. Whether it’s “Call the office for a 2-minute quote,” or “Mail our customer service department,” someone must be available to handle the load that will be incoming.

Customers tend to like routine, and if you have a set routine, they will know when to expect communication from you and in what shape and form it will be. This creates a rapport between you and the clientele.

All the pieces matter!

When dissecting an email, many different parts can come to the forefront. The subject line, the heading, the body of text, links, CTAs, and signature. Cohesion is absolutely key. Every part of your email must work together.

The heading should not create an expectation the body cannot follow, and the body should sustain the reader until a CTA is introduced. The signature knocks off the email with a certain suave and leaves your reader with a certain emotion or need. It’s the last punchline in your bag of tricks. The only way to create cohesion is to have a clear goal, and not to create a mailer as matter of fact. It must be purposeful, to the point, and catered to the customer base.

PS: A last tip

Get more eyes on your offer by adding a personal touch. Mass emails are easy to send out and might often get lost in the shuffle. Adding company/personal names or personal details will instantly create a personal connection that will increase the likelihood that the customer will interact. Fresh content and personal touches will set you apart from the generic and robotic mass emails often clouding up an inbox!

Protect your reputation by always ensuring quality and personal mailers. Turn those emails into actual conversion by sticking to a routine that customers will trust. Focusing on client needs will ensure you always fill a gap in that market. Ensuring you have cohesion will embed harmony amongst your email pieces. Always be brand aware, every email you send must have a purpose to build rapport, your client base, and quality. Having a firm structure for your email marketing will ensure you stay consistent and create a sense that you offer value and professionalism.

Once you realize that emails can be a powerful conversion tool, you will have an exciting opportunity to expand your clientele. Contact Wyred Insights today to maximize your email into conversions.

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Terrible Design Gems From Failed Campaigns

Wyred Insights — Wed, 12 Jan 2022 23:56:44 +0000

Swan dive or belly flop?

A successful digital marketing campaign combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way.

In order to inspire you–or warn you away from some disastrous common mistakes when crafting your digital marketing campaign, here are some of the worst examples we’ve ever set our eyes on.

Pobody’s nerfect, as they say. But very few failed marketing campaigns are quite as noteworthy as these gems!

The Basics of Good Design

Before we get into the bad and the ugly, what does a good website design look like? There are a number of elements needed in order for your website design to be effective and attractive:

Navigation that is user-friendly and clear
Proper use of color and animation
A layout that is easy to use and easy on the eyes
Colors and themes that are visually appealing
Content-appropriate design elements that highlight the content
High-quality content that’s easy to find, navigate, consume, and share

A well-designed website drives traffic to your store or increases sales of your products and services. As you can imagine, the following examples failed to respect at least on of these guidelines…and sometimes, more.

Blinkee.com

The idea behind this design is that since the business sells objects that glow in the dark and blink with lights, the designer chose to set everything against a black background with all the products blinking. There are a few issues here, despite that seemingly on-theme design choice.

First, the images and text are much too small–a website visitor needs to zoom in in order to capture the details, which is a recipe for losing potential sales. The products should be front and center, so they need to be an appropriate size. The fact that all the products are blinking is jarring–some animation is fine, but when all the elements are animated, it’s much too busy. Next, reading text on a black background, especially small text, is a major strain on the eyes. Visually, there is too much going on. There seem to be two frames for no apparent reason–one on the left with the content, and an empty frame on the right. There is no clear navigation system; there are headings that can be clicked at the top, but also a menu of products on the right. Additionally, if you click on the images, you are sometimes brought to that item, while other times, you fall on a page with all the products in the same category. This navigation confusion can be cleared up with better organization of the content into a simpler menu structure.

An eCommerce website is all about the products, so they should always be front and center. The design should make the visitor want to stick around for a while and browse; the design of this website is too focused on the glow-in-the-dark concept and misses the mark altogether. It makes website viewers want to leave after only a few minutes.

Toronto Cupcake.com

First off, the sparse background is visually boring and won’t attract the attention you want from a prospective viewer. The repeated logos at the top of the page are small and hard to read–and the repetition is unnecessary. The color scheme should be on-theme and consistent throughout the site; in this case, you’d be hard-pressed to identify a theme at all. Navigation is hard to spot (there are three tiny lines in the pink header, did you see them? We didn’t either at first). The layout is quite bare and the image/text ratio is way off. It was risky of the designer to make the landing page into a covid-19 message–and it was a losing bet. Visitors want to see products and clickable elements to discover your products, not be slapped with a text-heavy message and no apparent ability to find the items you sell. Finally, the absence of clear navigation makes the overall user experience a dismal one.

Viewers should sense your brand as soon as they land on your website. Brand should be obvious and consistently present in the colors, text fonts, layout, and “feel” of your site. A sparse website leaves visitors feeling like they walked into a white room devoid of personality or character of any kind–and they won’t be leaving with any lasting impressions.

Exelon

This Fortune 500 company’s website doesn’t jive with the status of the company. The layout of the background pictures–with multiple heads cut off–is not well thought out. There are quite a few negative spaces that could have been adjusted to better suit the photo content! Spaces matter in website design. Negative space can be used for cool effects–but in this case, the viewer just gets the urge to shift everything down! The writing is hard to read over the pictures. The contrast on many visual elements is off-kilter. The menu and color scheme are drab and don’t draw the eye.

Your website is the first look customers get of your company–your “storefront” if you will–and it should reflect you in every way. A good designer will integrate your branding and color scheme throughout your site, and ensure all elements are high-resolution, eye-catching, and laid out properly in the space.

Website design is an art. Designing an on-brand, eye-catching site that reflects your company’s unique flavor and values is the key component of an effective digital marketing campaign. You want to ensure your website is designed and updated with quality content, visual appeal and clear navigation for the best user experience. At the end of the day, that will convert to an increase in sales and lead generation.

Need help with designing and updating your business website to be the best it can be? At Wyred Insights, we love working with businesses to make their technology better…and improve their marketing. Give us a shout to find out how we can help make your business better together.

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Is Your Website Missing From Your Sales Funnel? – 5 Benefits Of Improving Your Website For Sales Leads And Conversions

Wyred Insights — Tue, 11 Jan 2022 20:50:50 +0000

What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list.

Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end goal. If you had a physical store where clients came in, looked around, and left without purchases or inquiring about your services or goods, then there would be little point in keeping that store open. The same is true for websites.

Let’s take a look at five benefits to improving your website’s optimization and sales funnel, as well as a few tips you can follow when optimizing your website as a whole.

5 Benefits Of Improving Your Website’s Sales Funnel

More Customers - Simply put, improving your website for sales leads and conversions is going to bring in more, and hopefully better, clients! The better a consumer’s experience is on your website, the more likely they will be converting.
Increases Profits - Following the first benefit, the more customers and the better the website experience, the more sales you will likely reach. People are more willing to stay on a website and spend money on a product if it is visually appealing and meets their needs.
Lowers Acquisition Costs - Bettering your website’s sales funnel will also help keep your need for social media marketing or similar strategies from being as, or at all, necessary. Or in turn, if you are participating in some sort of marketing strategy, an improved website will help retain those customers with less money spent on your end.
Stand Out From The Competition - One genuine advantage to having a good-looking, high converting website is you will stand out even if you have multiple competitors. Customers are naturally drawn to more appealing, fluid, and functional websites so staying on-trend and keeping the attention of your clients is a key to beating out others in your same industry.
Google Results - Having unique, informational, easy to maneuver content and sales will improve how Google ranks your site. If clients don’t like your site, they are more likely to leave and go to another, lowering your SEO rankings and dropping your standing, making it less likely future clients will see you on top.

Simple Steps To Improve Your Website’s Sales Funnel

There are, thankfully, quite a few simple steps you can take to improve your website’s sales funnel without a complete overhaul. Following these steps will help optimize your overall site, making its usage in your sales funnel more effective.

Add forms on pages that attract the most traffic.
Measure performance and SEO of pages and the website as a whole
Optimize CTA’s, contact forms, landing pages, and lead-capture emails
Customize your content
Offer online-now or live-chat services
Nurture your leads
Share content across platforms

Remember that businesses that develop lead-generating, sales-optimized websites will target and attract the ‘right’ audience to their pages and turn those potential leads into qualified customers. These tips are only a start, and you should also consider the overall design, development, and other optimization options when working on your website.

Is your website set to capture leads and convert them into paying customers? If it is not, you might want to consider optimizing your site, and its critical position within your sales funnel. A fully optimized website will be a crucial part of your sales funnel strategy and will do spectacular things for your business if done correctly!

Are you looking to improve your SEO strategy and increase traffic and conversions on your website and across your channels? At Wyred Insights, we love working with businesses to improve their technology and marketing. Give us a shout to find out how to help make your business better together.

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Facebook Ads Demystified

Wyred Insights — Mon, 10 Jan 2022 21:33:56 +0000

By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into—but you just have to know, don’t you?

Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes and time dedicated to their platform toward your services instead. By working within their guidelines and a few best practices, you can quickly achieve results with high visibility, engagement, and ROI.

Not all ads are created equal. People work in funny ways and often avoid seemingly unproductive clicks. Worse yet, a poorly formatted ad may be rejected or deployed for the site improperly. Working with professionals in the digital advertising space will not only help your ads go live effectively but help your new customers land precisely on the page outcomes you are looking for.

Today we’ll look at where Facebook ads can best target and the general considerations around how you can best use them to increase your product and service reach.

How Algorithms Work

As users interact with a digital service like Facebook, the platform will begin to form a general map of the content that the user finds engaging. Often, the result isn’t something overly helpful, but it is something that they spend their energy and attention pursuing.

When you submit an ad to Facebook, the ad is displayed in relevant searches as well as in sidebars, headers, banners, and anywhere else that content may be inserted. Depending on the metrics you choose to target and the demographics you specify you’d like to reach (more on that below), your ad will be matched with a user's scrolling, and they will see your ad. This counts as an “impression,” and while it may not have led to anything, it shows how effective your ad is in the machine which connects users with content. The better your content, the more your impressions. The more impressions, the more clicks!

Facebook Business promotes an evaluation process where you critically examine the metrics (like impressions) along with your general ad methodologies. Doing so will offer you insights into the success of your current path or whether it’s time to try something new. Not sure what any of that means? We get it. Let us walk you through it before you dump more into an ineffective strategy.

What Facebook Ads Can Target and Promote

Keeping in mind the image, character, and formatting principles unique to different deployments, you can use a Facebook ad to promote the following:

Your Page
Posts on Your Page
Actions Users Took
Your Website Itself

For user targeting, you can specify the following and more. Customize your approach with Facebook’s intuitive Insights platform to do so even more effectively!

Location
Demographics (Age, job title, position, gender, education, etc.)
Interests (Hobbies or professional)
Behaviour
Connections

Examining the relationship between these user targets and the content you wish to promote should inform your strategy at every step.

The Importance of Making Great Advertising Content

As with any advertising content, Facebook ads will only be effective if they are attractive, engaging, and provide value. To you, your work may be the most interesting and life-changing service around. But if your content fails to lift off the screen, you are losing out on leveraging your impressions. Over time, your cost-per-click (the reported amount of ad spent divided by the number of clicks you received) will skyrocket, and your campaign will have failed to accomplish its goal cost-effectively.

But that’s not all bad! You can learn from your mistakes, retarget based on what works, or find an audience that has not yet heard of your product. Some ad campaigns work best with existing or past customers, and some excel in new markets. It’s about trying again to find your best fit.

Facebook Insights make the review process painless. A great way to start is to get in touch with us and let us examine your current metrics. Whether you’re looking to make heads or tails or get the ship pointed in the right direction, Wyred Insights is here to help.

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From Physical to Digital—How Marketing Has Changed in the Last 20 Years

Wyred Insights — Tue, 04 Jan 2022 18:33:22 +0000

This just in! Bloviated blogs belay bounties! Talkative texts tell tremendous tales!

We’re not in news caps anymore or plastering brick walls with manufacturers’ slogans—if we are, it’s ironic, self-aware, or more often than not, as digitized as a Blade Runner set. The name of the game is eyes on screens. While the adage “location is everything” still stands, the field has shifted away from spectacles and into our pockets and living rooms.

It makes sense—to rent out the entirety of Times Square with your digital marketing would be an affordable $1.7 million a day. However, if you’re willing to settle for less, maybe your next project can be a cheap Instagram campaign or a free Facebook listing.

Regarding how marketing has shifted in the aughts, we have to consider how easy it has become for businesses to promote themselves online and transport products freely through digital commerce and delivery. Without the barriers that lock their market down within their own geo-located jurisdictions, companies entered the digital space excited to market themselves while new customers flooded in.

Any new solution, however, comes with new problems. We’re not pairing customers up with businesses like Noah’s animals on the boats one by one. Digital marketing has emerged as a force capable of segmenting user interests, capitalizing on the search functions of tools that make the internet navigable, and transforming brands into liveable entities.

Not bad for an industry not even thirty years old!

Early Projects in Digital Marketing

The most effective solution digital marketing offers that physical marketing could is instantaneous “clicks” that connect users with a new online destination instantly. When is the last time you’ve poked a broiler chicken on an ad and seen it pop up in your cart a half-second later?

Since we have become acclimatized to the internet, we often take the connective power of the internet for granted. Without links or search tools, we would have no way to navigate the wealth of information offered online. These links were initially between a few academic resources. Over time, these network connections grew to include more pedestrian content. In 1994, companies like HotWired began designing and purchasing digital banners that served as ads that instantly linked clicks and destination pages. Yahoo launched shortly after, and the value of having an information hub on the internet was quickly realized.

Search Engines and Optimization

In Yahoo’s first year, over one million visits were logged. The web search functions of Yahoo and Google in 1998 meant that users could find multiple resources from searches. Search engines work by “crawling” the web and downloading fractions of pages along with active links contained within them. The result is a comprehensive network that can be quickly traversed with a bit of purposeful engineering.

People quickly realized that these crawlers behaved in predictable ways that may produce favorable results more often. The race was on for companies both affiliated and unaffiliated with Yahoo to document these best practices and help users implement them within their own sites for tremendous success among search engine results.

Today, search engine optimization is its own art form—one we are adept in as we help our clients to connect with a broader network of search engine users.

The Mobile Shift

We’ve touched on how leveraging the connective power of sites created opportunities for returns in the digital space and how search engines could power the new content revolution. What came next was a windfall for businesses everywhere—near-constant access to informational resources through internet-enabled handheld devices.

It’s one thing to have the biggest net, but another thing altogether to have waters overflowing with potential consumers. By keeping in mind good SEO practices and a well-built site that encourages meaningful linking, web developers could offer a compelling reason for users to find their site first. Want to know opening hours or download a guide to the product you just bought? A phone is the best way to get it without booting up your desktop device.

Social media accelerated the growing trends of digital life by putting advertising into people’s hands. That’s right—you’re not sitting through commercials; you’re inviting them in, following them, and giving them behavioral clues as to their effectiveness.

Like modern art, the audience and spectacle can no longer be separated neatly. You are part of your own algorithmic marketing team—inseparable from the demographic you tell machines you are.

Digital marketing is still much of the old—creative, colorful, and bold. Yet it is also entirely new and self-aware, geared towards providing value in exchange for time.

Speaking of which, we hope this was valuable for your time. We’re passionate about the new face of marketing and are eager to help your content shine in whatever avenue comes next.

Contact our team to start a digital marketing strategy that will bring you out of the ’90s and onto the trending tab. Or at least an Ask Jeeves result page. We’re not wizards, but we’re close.

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Top 10 Worst Website Designs for Small Businesses

Wyred Insights — Mon, 27 Dec 2021 20:47:23 +0000

Imagine showing up for a blind date at a fancy restaurant, anticipating a great meal with a very promising individual, ready to start a beautiful love story…only to be met with unbrushed hair, dirty jeans and a piece of kale wedged between teeth.

Quite the letdown, isn’t it? It’s an unwritten rule that when meeting someone for the first time, you put your best foot forward and aim to show off your best sides. The same rule applies to business.

A badly-designed website is the “kale-between-the-teeth” of business. When launching a small business, you want to start off on the right foot. That means that when potential customers land on your website, they should be impressed and it should lead them to want to do business with you (not run away screaming or, worse yet, screenshot it and send it to friends with snarky comments).

Don’t fall into these traps! Here are the 10 worst website designs for small businesses.

Too Busy

Someone visiting your website should know what it's about within a few seconds. If there is too much going on in terms of information, that’s going to lose you quite a bit of business. Your pertinent business information should be front and center. Crowded websites are never a good thing, so keep your information to the bare minimum; avoid busy designs or web pages heaped with text, images and other content. It will also make your website slow to load, which is a big faux-pas in this day and age.

Not Busy Enough

On the other end of the spectrum, we have websites that are so sparse, they make the Sahara desert look crowded. While minimalism is a trend that can be effective if done correctly, some small businesses have websites that are empty and cryptic. Websites shouldn’t leave too much up to the imagination. No one wants to spend precious time trying to figure out what your company is and what you do. That’s a recipe for losing clients, fast. Don’t leave your visitors guessing.

Confusion Illusion

Some business owners, in a spirit of riotous enthusiasm, create a website featuring a dizzying array of themes, typefaces, color palettes and images that have nothing to do with one another. Can anyone say “clash”? These kinds of websites are confusing and speak volumes about your small business–specifically about your lack of brand identity. If you don’t know who you are and what you’re about, how can you communicate that through a streamlined, well-crafted website? A business with a clear brand image won’t fall into the trap of trying to include too many different templates or colors. Another reason for this kind of confusing website is because you’re looking at your website as separate components rather than holistically. When designing your website, use one logo, one typeface and one theme…then stick to it throughout the rest of your site.

A Terrible CTA

Your call to action (CTA) should be strong and clear because it’s the gateway to your business. It’s how customers know what to do: Click Here! Get Your Free Demo Here! Learn More About Our Promo! For a CTA to be effective, customers need to know exactly what to do, what information to provide and what they will be getting from taking action. Keep it short and sweet; if your CTA is impossible to find, too long-winded or requires ridiculous amounts of form-filling, potential customers will give up long before they slide into your sales funnel.

Poor Use of Content or Whitespace

Content is at the heart of your marketing strategy; it’s what lets visitors know about your business and what products or services you offer. Avoid using large blocks of text. A wall of text is an attention-killer. Instead, break up blocks of text visually, pare down content to the essentials and use visual elements to represent concepts when possible. Your typeface is as much a part of your brand as the content on your website, so choose a legible, attractive font for your information. Use whitespace well to make the eye move smoothly around the page.

Ugly Pics

In the world of websites, looks matter. Using unattractive or boring images is a real eyesore. Photos and graphics are pillars of good web design, so don’t neglect them! Nothing says “turnoff” like low-quality, irrelevant images and choppy graphics.

Navigation Issues

If you want to kill your website’s popularity quickly, make it hard to navigate. In the day and age of instant, split-second content, a hidden navigation menu or a missing search bar sounds the death knell. Make sure the navigational aspects of your website are crystal-clear to find and easy to understand.

Missing the Target

Just like your business, your website has a target audience. You wouldn’t market your product or service the same to elderly retirees as you would to toddlers or crypto-CEOs. Keep your audience in mind when designing your website, and make sure it’s attractive to the people you want to reach. Think about what that means for the feel of your site…hip and trendy? Ultra-professional? Fun and bubbly?

No Contact Info

Enough said. If they can’t find you or contact you, that’s the end of the road for a potential customer.

Annoying Ads

Advertising is a necessary evil on most websites–but there are ways to soften the blow. Try out your ads by visiting your website. If you’re even the slightest bit annoyed at them, so will any visitors! Avoid an over-abundance of flashy, grabby ads. Make sure pop-ups are not full-screen and are easy to close.

Designing a website isn’t as easy as it’s cracked up to be. For small businesses, an effective, attractive website is a crucial piece of your marketing campaign and needs to be done right. Don’t fall into these design traps that lessen your impact and stand in the way of putting your best foot forward with potential customers.

Need help with designing and updating your business website? At Wyred Insights, we love working with businesses to make their technology better…and improve their marketing. Give us a shout to find out how we can help make your business better together.

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Why Original Content Is Important

Wyred Insights — Mon, 27 Dec 2021 20:46:08 +0000

In social media marketing, content is king. It is what drives engagement, from clicks and likes to video watching and blog reading. Without the media content aspect of social media, there would not be any necessity for the marketing itself. It is also true that the more content available the more likely people are to want to interact with it. However, the more content out there, the more likely plagiarism is to occur. But…what is plagiarism? And why is it bad?

So let’s find out more about plagiarism, as well as why you really should be putting that extra effort in when it comes to your original content.

Plagiarism: What Is It And How Can It Affect You?

So, what exactly is plagiarism?

According to Plagiarism.org, which helps define what the term is and why it's so bad, plagiarism itself “involves both stealing someone else's work and lying about it afterward.” In other words, it is taking what someone else has done, be it an idea or content and recreating it yourself while passing it off as your own. This usually benefits the person who is plagiarizing, and not the creator.

Beyond its social consequences, plagiarism can also result in legal action being taken if it infringes upon the original creator’s intellectual properties. A recent popular case includes a federal appeals court upholding a $5.3 million judgement against creators Robin Thicke and Pharrel Williams for copying a Marvin Gaye’s song in order to create their 2013 song, “Blurred Lines.” Most plagiarism cases never get this big, or see this much media attention, but it still should be avoided.

Why Is Original Content Necessary?

Original content is key if someone is looking to increase their online visibility.

First, high quality and original content is going to improve the search ranking of your page. The more unique your content is the more it will stand out from others, and thus the better the SEO. Additionally, if content appears (or is) plagiarized, the more likely it will be removed from Google’s search results.

Next, credibility. When it comes to original content created by the page owner themselves, the more established they appear within their industry. If someone claims to be an expert but is only reblogging others, or copy and pasting information from other sites, the less legitimate they appear. If someone wants to appear to be an industry leader, they have to have their own credentials, which often includes original content.

And finally original content invites more engagement. Content that is unique is far more likely to be reshared or commented on. Since it is often more focused and lacks the generic feel of something that is obviously copied, original content simply comes across as more genuine. This, in turn, makes your content more inviting to readers or viewers.

How Can I Make Sure I Have Original Content?

But how do you create original content? Well there are a few things you could do to help ensure everything you are creating is both original and of quality. Coming up with a social media strategy that is unique to both your field and yourself is vital. Also, you should be either making the content yourself or hire someone creating content specifically for you, preferably someone with at least some knowledge or experience in your field. And finally, double check for plagiarism or content ‘similarities’ using websites such as Grammarly, DupliChecker, or CopyLeaks.

In the end, creating original content doesn’t have to be as hard as it’s made out to be. And if it still seems difficult, or you just can’t find the time to create content for yourself, we can help nail your web content. For more information on our original content services and strategies, please visit us at Wyred Insights!

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How to Optimize Your Website with the User in Mind

wyred-seo — Sun, 14 Nov 2021 04:39:39 +0000

Unbeknownst to most people, your website can have a significant impact on whether users stay on it for long periods. Most people tend to design their websites according to what appeals to them. However, ask an expert, and they’ll tell you that’s the wrong approach.

Websites play a significant role in today’s ever digitalizing world. Whether you’re using your website for E-commerce purposes, affiliate marketing, or some other reason, you’ll want to ensure your website’s primary goal is catering to your audience. Therefore, you’ll want to ensure that you’re privy to what your audience likes and dislikes. In addition, some research exists on the matter that could help you optimize your website to ensure it’s user-friendly.

For starters, research shows that it takes users approximately 50 milliseconds to decide whether they like your website enough to stay or not. Although people often say you shouldn’t judge a book by its cover, nothing’s protecting websites from such snap judgments. In addition, studies also show that 85 percent of adults think a website should be as good, if not better, on a mobile device as its desktop counterpart. Therefore, you’ll also need to make sure your website functions smoothly on a mobile device.

Now, you might be wondering how you can optimize your website with the users in mind. However, there’s no cause for concern because we’ve got you covered.

How to Optimize Your Website for the User

There are several ways to optimize your website for the user. They include:

User Intent

You’ll want to start by understanding user intent. It’s only natural that people will be accessing your website for different reasons. Typically, there are groups of users that you should know. They include informational users, educational users, and transactional users. Each category of users has differing intent that you’ll need to understand to cater to them.

Informational users are people looking to get more information about your product, company or researching for a way to contact you. On the other hand, educational users are looking to learn about industry-specific topics. Finally, you’ve got transactional users who are ready to purchase. One of the best ways to design your website is to have categories in your site’s navigation bar for each of them. Your company’s “about us” page will appeal to the informational users, while your educational users will want to be redirected to your blog. In addition, you’ll need to include your services in the navigation bar for transactional users.

Website Loading Speed

In addition to user intent, you’ll also want to work on your website’s loading speed. Let’s be real no one enjoys sitting patiently, waiting for a website to load. Statistics show that 47 percent of users expect a maximum of 2 seconds loading time for an average website. Therefore, if your website takes more than two seconds to load, you’ve already alienated almost half your users. You’ll want to ensure that your website loads quickly because slow-loading websites can significantly set you back. Research shows that slow-loading websites cost retailers $2.6 billion in lost sales annually. Hence, you’ve got to optimize your website to load instantly.

Mobile-Friendly Design

Research shows that over half of web traffic originates from a mobile device. You’ll want to ensure that your website loads efficiently on a mobile device. You can use Google Chrome Developer Tools to check if your website loads suitably on all devices. You’ll need to make sure that your website design is mobile-friendly. Otherwise, not only do you risk alienating more than half your userbase, but you’re also likely going to end up ranking low in search engine rankings.

Optimize Your Website with the Assistance of a Digital Marketing Solutions Provider

Wyred Insights is a digital marketing agency providing digital solutions to businesses. Whether you’re looking for web design services or SEO services, we’ve got you covered. Visit our website for more information, or get in touch with us today.

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4 Proven SEO Strategies to Increase Sales

wyred-seo — Wed, 10 Nov 2021 04:35:56 +0000

Sales define business success. Businesses are profit-maximizing enterprises and require sales to ensure their profit margins remain stable. Considering that our world is becoming increasingly digitalized, there’s a growing need for businesses to develop a formidable online presence. Growing digitalization has forced businesses into a dilemma: either they can adapt or die.

Most businesses have adapted to the online world. They’ve set up online retail channels by leveraging E-commerce platforms. Statistics show that E-commerce is on the rise. The figures highlight that E-commerce sales account for 18 percent of global retail sales. However, that’s not the only thing that captures the attention of businesses. E-commerce has been experiencing a nearly 26 percent annual growth, making it the fastest-growing sales channel for businesses.

Hence, businesses need to leverage E-commerce, and one of the best ways to increase online sales is through Search Engine Optimization (SEO).

According to a Bright Edge research report, 68 percent of all online shopping experiences begin with an online search. Hence, businesses must rank high on search engines and capture these shoppers as quickly as possible.

Therefore, you might be wondering how you can implement SEO strategies to increase your business sales. The process isn’t straightforward and requires time. However, it can pay dividends.

Proven Strategies to Increase Business Sales

Here are some proven SEO strategies that can help you increase your sales. They include:

Utilizing Keywords

Given how saturated the SEO world has become, ranking for keywords isn’t as easy as it once used to be. However, that doesn’t change the fact that they’re still crucial. If you’re not utilizing the correct keywords, your customers might not be able to find you online. One of the best ways to benefit is by using long-tail keywords. Research shows that the average search engine query is four words or longer. Therefore, you’ll want to incorporate these in your content.

Moreover, many businesses make the mistake of only utilizing keywords in their blogs. However, that’s a strategy that doesn’t pay dividends. You’ll want to ensure you’re using the correct keywords across your landing pages, emails, website blurbs, meta tags, and more.

Create Stellar Content

You might have heard people utter the phrase content is king, and that’s true. Customers usually begin their online shopping experience by browsing content before they place an order. Converting readers into customers early in this process is vital to generate more sales. In addition, you’ll want to use content that’s original and authoritative to establish yourself higher in search engine rankings. You must also ensure you avoid plagiarizing any content because search engines don’t respond kindly to that.

Social Media

Many people often believe social media and SEO exist in two separate lanes. However, that’s not true. Incorporating social media into SEO strategies is becoming a more prevalent practice. Statistics show that nearly 80 percent of people turn their attention towards Facebook when looking for content. You’ll want to ensure you’ve got a formidable Facebook presence to cater to these people. In addition, you can also run advertisements on Facebook to boost your company’s profile, making it an excellent way to generate leads and traffic.

Go Local, Go Mobile

Local SEO is becoming more crucial than ever. Statistics show that nearly 30 percent of all mobile searches are performed with the intent of finding something locally. In addition, 70 percent of all consumers will look up nearby businesses online before visiting them personally. Therefore, you’ve got to make sure your SEO strategy caters to your local audience. You can achieve this by incorporating local content.

In addition to local SEO, mobile-friendly practices have become more integral than ever. Over half of web traffic originates from a mobile device. Therefore, you’ll want to make sure your website is optimized for smartphones. Moreover, you’ll want to ensure that your website loads quickly on mobile devices because mobile consumers aren’t willing to wait.

Growing Sales with the Best SEO Practices

Search Engine Optimization is an art, and it takes time to develop mastery over it. Since most

businesses need immediate results, they can’t afford to take time to enhance their SEO knowledge, and that’s where we come into the mix.

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