Driving Qualified Consultations for an Estate Planning Law Firm

An estate planning law firm partnered with Wyred Insights to increase their online visibility and create a more predictable stream of inbound consultations. Through a blend of local search optimization and conversion-focused website improvements, we helped the firm turn organic search traffic into real phone calls and booked appointments.

Challenge

Strong Services, Weak Online Lead Flow

Despite offering valuable legal services, the firm struggled with inconsistent inbound leads and limited visibility across Google. Their website and Google Business Profile were underutilized, and potential clients weren’t taking action at the rate they should have been.

A warm, inviting office setting with a sleek, high-tech computer interface in the foreground. In the middle ground, a kind, attentive woman in business attire is engaging with a potential caregiver candidate, their faces radiating trust and connection. The background showcases a serene, modern workspace, filled with plants and natural light, conveying a sense of professionalism and care. The scene is captured with a soft, cinematic lighting that highlights the thoughtful, human-centric approach to AI-powered caregiver recruitment.

Strategy & Solutions

SEO + Conversion Rate Optimization

To overcome these challenges, Wyred Insights deployed a two-part strategy:

Localized SEO Content
Citation Optimization
Google Business Profile Optimization
Conversion Rate Optimization (CRO)

Localized SEO Content

Expanded local rankings across estate planning, wills, trusts, and related legal terms.

Conversion Rate Optimization (CRO)

Reworked call placement, form structure, and mobile experience to maximize phone calls from existing traffic.

Google Business Optimization

Improved service categories, keyword targeting, and profile content to increase exposure in local results.

Results

Measurable Growth in Visibility and Consultations

Increase in Local Impressions

First Time Calls

Increase in Top Rankings

8,017 Google Business Profile impressions, putting the firm in front of thousands of local searchers

First Time Calls: Our client went from 43 calls per month to over 100 per month, totaling 566 new calls.

Rankings Lift: Expanded footprint across competitive legal search terms, increasing both traffic quality and intent.

If you are looking for a SEO that will take your business to the next level, then look no further than Wyred Insights.

Wyatt H.