Turning Online Searches Into Calls for a Home Care Agency
A home care agency partnered with Wyred Insights to strengthen their online presence and generate more inbound calls and leads. By combining highly-customized Local SEO with conversion rate optimization (CRO) strategies, we helped them capture more visibility and convert more of that traffic into phone calls and client leads.
Challenge
Struggling Visibility, Limited Engagement, and Missed Opportunities
The client’s website and Google Business Profile weren’t generating enough inquiries. Even when people found the agency online, too few were converting into calls or completed lead forms.
Strategy & Solutions
SEO + Conversion Rate Optimization
To overcome these challenges, Wyred Insights deployed a two-part strategy:
Results
Overall Increase in Rankings, Traffic, and Engagement
%
Increase in Overall Rankings
%
Increase in Organic Traffic
%
Avg. Increase in GBP Engagement
- Google Business Profile Impressions: Climbed to over 2,000 monthly impressions, putting the agency in front of more local families.
- First Time Calls: Jumped from just 13 calls per month to over 60 per month, totaling 515 new calls.
- Client Leads: Increased steadily, growing from 2 per month to 14 per month, totaling 74 leads.
- Conversion Lift: With CRO adjustments, the client saw a higher percentage of website visitors calling or filling out forms — not just more traffic, but more action.
