The low unemployment rate makes it difficult for firms to retain staff. Employees now have access to more potential employers because of the new norm of remote jobs. Approximately 3 million Americans leave their jobs each month for better opportunities. By 2023, 35% of workers may resign from their place of employment. It costs a …
The stress of hiring and recruitment is real. There’s no doubt about it—when you’re looking for a new employee, it’s easy to focus on the process: what qualifications are you looking for? What kind of culture do you want to create? What’s your budget? How will you know if someone is a good fit? But …
In today’s world, it is understood that it is essential for any business to have a digital marketing plan or strategy. Digital marketing is a crucial marketing strategy to help brands and companies generate leads and retain existing customers. The saying “if you are not online, you are invisible” speaks volumes regarding building a successful …
How to Use SEO to Optimize Your Digital Marketing Budget Read More »
When you’re running a business, it’s easy to get caught up in the day-to-day tasks of running your company. But if you don’t take some time to focus on how you’re going to build your online reputation, you could be leaving yourself open to all kinds of problems down the line. With the popularity of …
If you’re a small business owner, you probably have a lot of questions about online marketing. How do I know what my customers want? How will I reach them? What’s the best way to spend my limited company resources on marketing? And so many other questions, whether you’re targeting the digital marketing landscape in Reno …
A product, business, or person’s brand is how it is viewed by those who interact with it. Your brand is the instantly recognizable feeling that your company’s name and logo conjure. Employees, investors, the media, and, perhaps most crucially, your customers all have a mental memory of your brand. Essentially, brands are people’s mental perceptions …
Brand Unity Online: How to Stay Consistent and Recognizable Read More »
Contrary to the mental imagery it evokes, SEO professionals do not wear multicolored hats. The origins of the term date back to the classic Westerns where the bad guys generally wore black hats and the good guys wore white hats. These terms are used in the SEO industry as well as in the wider hacker …
Black Hat SEO vs White Hat – and Why You Should Care Read More »
Think of your landing page as fulfilling the same role a billboard once did: to grab the attention of the traffic passing by and to mobilize them to take action. The only difference is now, the traffic isn’t cars – it’s an online audience. Instead of choosing a strategic spot along the highway for the …
Crafting a high-quality job description in your ads on any platform will help you attract the right applicants and eliminate anyone who may be not be qualified. Create clear, concise ad headlines that jump out Include position title If pay is competitive or hazard pay available, list it Include biggest benefit, but keep it short …
Tips on Writing High-Performance Recruitment Ads Read More »
Websites displaying videos are more likely to rank up in the searches and generate organic flow to your business. These tips will not only give you the tools to create effective video content but also on how to use this in a beneficial way. Consumers are more convinced by video content than written text. It …
Boost SEO Using Video with These Insightful Tips Read More »
