Our world is becoming increasingly digitalized. As a result, it’s becoming more crucial for businesses to establish a formidable online presence than ever before. After all, if consumers want to find a company’s information, where’s the first place they go? Customers instantly head over to Google, type in your company’s name, and wait for the search results.
You might have wondered how Google’s search engine works. After all, they can’t just randomly place websites on the first page without a second thought. The reality is that Google and other search engines have an extensive criterion they use to assess websites. These criteria determine your website’s search engine rankings.
Why Ranking High is Important
Now, you might be wondering about the importance of ranking highly on search engine rankings. Studies show that consumers do over 70 percent of their buying research online before going ahead with their purchase. Therefore, if your website has a high search engine ranking, customers can easily find your business online.
In addition, according to Backlinko, the first result on Google generates 31.7 percent of all clicks. Conversely, results that show up on the second page only receive 0.78 percent of all clicks.
Hence, your website must rank highly to attract customers using Search Engine Optimization (SEO) practices online.
How to Improve Your Search Engine Ranking
Since you now know about the importance of high search engine rankings, you’ll be wondering how to improve your website’s ranking. Here are some ways you can boost your website in the search results:
Publish Quality Content
On-page SEO is crucial to improving your search engine’s rankings. Therefore, you’ll need to enhance your web writing skills and be authoritative when writing content on your chosen topic. Moreover, you’ll also want to ensure you use keywords that are relevant to your website. Research shows that long-tail keywords are becoming crucial for blogs. Most keywords are phrases or words that readers search on Google and other platforms. Hence, if you include these keywords, you’re targeting these readers and redirecting them to your website.
In addition, you’ll want to ensure that you refrain from plagiarizing any content. Search engines are critical of plagiarized content, and if your website has copied content, your search engine rankings will suffer.
Statistics show that more than 50 percent of all traffic originates from a mobile device. Hence, ensuring your website is mobile-friendly is more crucial than ever. Google has been upfront about its stance on mobile optimization. In 2017, the search engine stated that websites that aren’t accessible on a mobile device wouldn’t rank highly. Since 2020, Google has left nothing to the imagination, declaring that they’ve moved to mobile-first indexing. Therefore, Google now views all websites from the lenses of a mobile device. If your website doesn’t load properly on a mobile phone, you can wave goodbye to ranking highly.
Website Loading Speed
Your website’s loading speed also directly impacts your search engine rankings. Let’s be real no one likes to wait for a site to load. In today’s day and age, where people have a wealth of content available at their fingertips, you’ve got to ensure you don’t give them a reason to avert their attention from your website. Hence, you’ll need to make sure your website loads quickly. Portent conducted a study in 2019, finding that the first five seconds of a site’s loading time can dramatically affect conversion rates. In addition, their study also revealed that website conversion decreases by 4.42 percent for every additional second it takes your site to load during the initial five seconds.
Another study from Unbounce also corroborates this evidence. Unbounce found that 70 percent of customers admitted page loading speed impacts their willingness to buy from an online retailer.
Therefore, a faster loading website impacts your search engine rankings and your customer attraction.
Improve Your Site’s Rankings with Our Digital Solutions
Search Engine Optimization is an art, and it takes time to develop mastery over it. Since most businesses need immediate results, they can’t afford to take time to enhance their SEO knowledge, and that’s where we come into the mix.
Wyred Insights is a digital marketing agency providing digital solutions to businesses. Whether you’re looking for web design services or SEO services, we’ve got you covered. Visit our website for more information, or get in touch with us today.