A quality landing page that effectively captures potential customers’ attention long enough to turn them from visitors to leads is essential to lead conversion. At Wyred Insights, we are a results-focused digital marketing consultancy that is dedicated to helping you convert visitors into leads. That’s why we’ll be diving into all things landing pages: what …
In 2005, W. Chan Kim and Renée Mauborgne introduced a powerful distinction between business strategies of their time—Red Ocean vs. Blue Ocean strategies. The two each refer to ways that businesses engage with the markets they enter. While there are advantages and disadvantages to both, we argue that they could be equally served by an …
The Power of Digital Marketing—How Wyred Helps Customers Grow Read More »
Swan dive or belly flop? A successful digital marketing campaign combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way. …
What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list. Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end …
By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into—but you just have to know, don’t you? Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes …
This just in! Bloviated blogs belay bounties! Talkative texts tell tremendous tales! We’re not in news caps anymore or plastering brick walls with manufacturers’ slogans—if we are, it’s ironic, self-aware, or more often than not, as digitized as a Blade Runner set. The name of the game is eyes on screens. While the adage “location …
From Physical to Digital—How Marketing Has Changed in the Last 20 Years Read More »
SEO has become a real buzzword in the marketing biz, and with reason: in our digital-first world, organic online growth is hard to come by. Businesses need users to find their website fast and then convert them into customers; SEO is the key. The bottom line is that SEO (Search Engine Optimization) works. First and …
Imagine showing up for a blind date at a fancy restaurant, anticipating a great meal with a very promising individual, ready to start a beautiful love story…only to be met with unbrushed hair, dirty jeans and a piece of kale wedged between teeth. Quite the letdown, isn’t it? It’s an unwritten rule that when meeting …
Top 10 Worst Website Designs for Small Businesses Read More »
In social media marketing, content is king. It is what drives engagement, from clicks and likes to video watching and blog reading. Without the media content aspect of social media, there would not be any necessity for the marketing itself. It is also true that the more content available the more likely people are to …
Creativity is the bread and butter for content writers, marketing agencies, and everyone who wants an impactful online presence. If you’re not creative, the audience won’t engage with you. As a result, you won’t be able to meet the objective of producing content, that is, generate more traffic and attract new customers. Here’s a guide …
