If you’re a small business owner, you probably have a lot of questions about online marketing. How do I know what my customers want? How will I reach them? What’s the best way to spend my limited company resources on marketing? And so many other questions, whether you’re targeting the digital marketing landscape in Reno …
A product, business, or person’s brand is how it is viewed by those who interact with it. Your brand is the instantly recognizable feeling that your company’s name and logo conjure. Employees, investors, the media, and, perhaps most crucially, your customers all have a mental memory of your brand. Essentially, brands are people’s mental perceptions …
Brand Unity Online: How to Stay Consistent and Recognizable Read More »
Contrary to the mental imagery it evokes, SEO professionals do not wear multicolored hats. The origins of the term date back to the classic Westerns where the bad guys generally wore black hats and the good guys wore white hats. These terms are used in the SEO industry as well as in the wider hacker …
Black Hat SEO vs White Hat – and Why You Should Care Read More »
Think of your landing page as fulfilling the same role a billboard once did: to grab the attention of the traffic passing by and to mobilize them to take action. The only difference is now, the traffic isn’t cars – it’s an online audience. Instead of choosing a strategic spot along the highway for the …
Websites displaying videos are more likely to rank up in the searches and generate organic flow to your business. These tips will not only give you the tools to create effective video content but also on how to use this in a beneficial way. Consumers are more convinced by video content than written text. It …
Boost SEO Using Video with These Insightful Tips Read More »
A quality landing page that effectively captures potential customers’ attention long enough to turn them from visitors to leads is essential to lead conversion. At Wyred Insights, we are a results-focused digital marketing consultancy that is dedicated to helping you convert visitors into leads. That’s why we’ll be diving into all things landing pages: what …
In 2005, W. Chan Kim and Renée Mauborgne introduced a powerful distinction between business strategies of their time—Red Ocean vs. Blue Ocean strategies. The two each refer to ways that businesses engage with the markets they enter. While there are advantages and disadvantages to both, we argue that they could be equally served by an …
The Power of Digital Marketing—How Wyred Helps Customers Grow Read More »
Swan dive or belly flop? A successful digital marketing campaign combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way. …
What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list. Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end …
By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into—but you just have to know, don’t you? Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes …
