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Brand Unity Online: How to Stay Consistent and Recognizable

A product, business, or person’s brand is how it is viewed by those who interact with it. Your brand is the instantly recognizable feeling that your company’s name and logo conjure. Employees, investors, the media, and, perhaps most crucially, your customers all have a mental memory of your brand. Essentially, brands are people’s mental perceptions …

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Is Your Website Missing From Your Sales Funnel? – 5 Benefits Of Improving Your Website For Sales Leads And Conversions

What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list.  Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end …

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Facebook Ads Demystified

By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into—but you just have to know, don’t you? Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes …

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