Sales define business success. Businesses are profit-maximizing enterprises and require sales to ensure their profit margins remain stable. Considering that our world is becoming increasingly digitalized, there’s a growing need for businesses to develop a formidable online presence. Growing digitalization has forced businesses into a dilemma: either they can adapt or die.
Most businesses have adapted to the online world. They’ve set up online retail channels by leveraging E-commerce platforms. Statistics show that E-commerce is on the rise. The figures highlight that E-commerce sales account for 18 percent of global retail sales. However, that’s not the only thing that captures the attention of businesses. E-commerce has been experiencing a nearly 26 percent annual growth, making it the fastest-growing sales channel for businesses.
Hence, businesses need to leverage E-commerce, and one of the best ways to increase online sales is through Search Engine Optimization (SEO).
According to a Bright Edge research report, 68 percent of all online shopping experiences begin with an online search. Hence, businesses must rank high on search engines and capture these shoppers as quickly as possible.
Therefore, you might be wondering how you can implement SEO strategies to increase your business sales. The process isn’t straightforward and requires time. However, it can pay dividends.
Proven Strategies to Increase Business Sales
Here are some proven SEO strategies that can help you increase your sales. They include:
Given how saturated the SEO world has become, ranking for keywords isn’t as easy as it once used to be. However, that doesn’t change the fact that they’re still crucial. If you’re not utilizing the correct keywords, your customers might not be able to find you online. One of the best ways to benefit is by using long-tail keywords. Research shows that the average search engine query is four words or longer. Therefore, you’ll want to incorporate these in your content.
Moreover, many businesses make the mistake of only utilizing keywords in their blogs. However, that’s a strategy that doesn’t pay dividends. You’ll want to ensure you’re using the correct keywords across your landing pages, emails, website blurbs, meta tags, and more.
Create Stellar Content
You might have heard people utter the phrase content is king, and that’s true. Customers usually begin their online shopping experience by browsing content before they place an order. Converting readers into customers early in this process is vital to generate more sales. In addition, you’ll want to use content that’s original and authoritative to establish yourself higher in search engine rankings. You must also ensure you avoid plagiarizing any content because search engines don’t respond kindly to that.
Many people often believe social media and SEO exist in two separate lanes. However, that’s not true. Incorporating social media into SEO strategies is becoming a more prevalent practice. Statistics show that nearly 80 percent of people turn their attention towards Facebook when looking for content. You’ll want to ensure you’ve got a formidable Facebook presence to cater to these people. In addition, you can also run advertisements on Facebook to boost your company’s profile, making it an excellent way to generate leads and traffic.
Go Local, Go Mobile
Local SEO is becoming more crucial than ever. Statistics show that nearly 30 percent of all mobile searches are performed with the intent of finding something locally. In addition, 70 percent of all consumers will look up nearby businesses online before visiting them personally. Therefore, you’ve got to make sure your SEO strategy caters to your local audience. You can achieve this by incorporating local content.
In addition to local SEO, mobile-friendly practices have become more integral than ever. Over half of web traffic originates from a mobile device. Therefore, you’ll want to make sure your website is optimized for smartphones. Moreover, you’ll want to ensure that your website loads quickly on mobile devices because mobile consumers aren’t willing to wait.
Growing Sales with the Best SEO Practices
Search Engine Optimization is an art, and it takes time to develop mastery over it. Since most
businesses need immediate results, they can’t afford to take time to enhance their SEO knowledge, and that’s where we come into the mix.
Wyred Insights is a digital marketing agency providing digital solutions to businesses. Whether you’re looking for web design services or SEO services, we’ve got you covered. Visit our website for more information, or get in touch with us today.