Content marketing is one of the most effective tools in lead generation. Great web content can boost your leads three times more than outbound marketing strategies at less than half the cost.
It provides the readers with what they want, thus developing a strong customer relationship. But what makes content great and fulfilling, and how to develop such content?
Here’s the ultimate guide on ways you can make your web content more clickable.
Keep Your Readers Hooked
Your web content needs to be specific, punchy, and powerful. For that, your choice of words, sentence structure, and writing style need to be up to the mark. Consider the following tips to keep your readers interested.
- Avoid using passive voice in your writing to keep your content exciting by focusing on the action.
- Try using unique and exciting action words to interest the reader. For example, instead of sales increased, you can say sales sky-rocketed.
- Don’t keep a monotonous tone throughout your piece. Keep your sentences short, simple, and to the point to make your content easier to understand.
Make Your Titles Captivating
The title should be short and captivating to hook your readers and compel them to read the content on your site. Keep it specific and clear, ensuring it doesn’t offend your readers by questioning their intelligence.
Your Introduction Should Be The Best Part Of Your Writing
Start with a punch. Add a shocking statistical figure or an anecdote telling why the readers should care. Make them understand that reading your content will be of significant importance to them right in the beginning.
Organize Your Points
Don’t just jump into the topic. There are chances your audience might not have a clear understanding of what you’re trying to say.
Therefore start from the basics of a concept and then build your way toward more complicated parts. Start from the most important to the least important information to avoid making it boring and an unnecessary stretch for your readers.
Write A CTA That Hypnotizes Your Reader
End your content with a strong CTA (call-to-action); it should be so strong that it compels your reader to respond the way you want them to. Make it so hypnotic that your readers can’t help but click.
Mention the best offers you have or the range of services you offer with any of your significant achievements to prove your credibility and reliability.
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