How We Helped Our Client Secure 8 Overnight Caregiver Interviews in Just 48 Hours

When it comes to home care services, finding the right caregivers is crucial, especially for overnight shifts. Our client reached out with an urgent request: "I need Overnight Caregivers - Please Help." With the clock ticking, we sprang into action to meet their needs.

Challenge

Urgent Demand for Overnight Caregivers

Overnight caregiving requires a special kind of professional—someone who is reliable, compassionate, and able to provide excellent care during late hours. Our client needed to quickly find these caregivers to ensure their clients received the best care possible, and they needed them fast. The challenge was clear: attract and qualify candidates who were ready to work overnight shifts without delay.

Strategy & Solutions

Targeted Recruitment Approach

To meet our client's urgent need for overnight caregivers, we implemented a targeted and efficient recruitment strategy designed to attract the right candidates quickly and streamline the qualification process. Our approach focused on three key areas:

Targeted Job Posting
Custom Qualifying Landing Page
Automated Outreach

Targeted Job Posting

We knew that to address this urgent need, we had to target our efforts precisely. We began by creating a dedicated job posting on Indeed specifically for overnight caregivers. This included optimizing the title, description, and targeting. This allowed us to reach a broad audience of potential candidates actively looking for night shift work.

Custom Landing Page

To further streamline the process, we developed a customized landing page that included specific qualifying questions. These questions were designed to quickly filter out applicants who did not meet the essential criteria, such as availability for overnight shifts and relevant caregiving experience. This approach ensured that our client only received applications from qualified candidates, saving valuable time and resources.

Automated Outreach

We also implemented a system for prompt communication with applicants, ensuring that those who were qualified were quickly contacted for interviews. The strategy included a combination of email, SMS, and voicemail drops. This proactive approach helped maintain candidate engagement and facilitated the rapid scheduling of interviews.

Results

From Application to Interview in 48 Hours

Total Applicants

Interviews Scheduled

Landing Page Conversion Rate

Within just 48 hours, we received 44 applications from candidates interested in the overnight caregiver positions and 8 of them immediately booked interviews.

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