How We Helped an In-Home Care Franchisee Dominate Rankings in Months

A franchisee in the in-home care industry partnered with Wyred Insights to enhance their online presence, improve search engine rankings, and drive more engagement. Our data-driven approach, focusing on Localized SEO Content, Media-Rich Citations, and Google Business Profile (GBP) Optimization, delivered powerful results.

Challenge

Struggling Visibility, Limited Engagement, and Missed Opportunities

The franchisee faced stiff competition in their local market and struggled to generate online inquiries. Several challenges were holding them back:

Low search rankings – Their website and GBP were buried under competitors.
Minimal local authority – Their online presence lacked consistent citations and content.
Underperforming GBP engagement – Visitors weren’t converting into inquiries or calls.

Strategy & Solutions

A Multi-Layered Local SEO Strategy

To drive more visibility, traffic, and leads, we implemented a tailored SEO and local optimization strategy that delivered impactful results.

Localized SEO Content Creation
Strategic Citation Management
Google Business Profile Optimization

Localized SEO Content

Developed area-specific, keyword-optimized content to improve rankings for targeted local searches.
Enhanced on-page SEO (meta tags, headers, structured data) to maximize search visibility.

Citation Optimization

Standardized business information across all major directories (Google, Bing, Yelp, etc.).
Incorporated high-quality media, including images and videos, to enhance engagement.

Google Business Optimization

Improved GBP structure with optimized categories, descriptions, and services.
Introduced regular updates and posts to keep the listing active and engaging.
Focused on review generation and management to build credibility and trust.

Results

Overall Increase in Rankings, Traffic, and Engagement

Increase in Overall Rankings

Increase in Organic Traffic

Avg. Increase in GBP Engagement

Stronger Rankings: the franchisee saw a 30% improvement in rankings, significantly increasing their visibility in local search results.

Traffic Growth: Organic search traffic rose by 67%, bringing more qualified visitors to their website.

Higher Google Business Profile Engagement: An average of ~25% increase in interactions, including calls and clicks.

They have and are continuing to help our small business gain significant traction with our online presence. We are grateful for everything the Wyred Insights team does!

Ashley R.