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Employee Retention Strategie

Employee Retention Strategies

The low unemployment rate makes it difficult for firms to retain staff. Employees now have access to more potential employers because of the new norm of remote jobs. Approximately 3 million Americans leave their jobs each month for better opportunities. By 2023, 35% of workers may resign from their place of employment. It costs a …

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Bad Hires The Unintended Consequences of A Bad Hire

The Unintended Consequences of A Bad Hire

The stress of hiring and recruitment is real. There’s no doubt about it—when you’re looking for a new employee, it’s easy to focus on the process: what qualifications are you looking for? What kind of culture do you want to create? What’s your budget? How will you know if someone is a good fit? But …

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How to Use SEO to Optimize Your Digital Marketing Budget

In today’s world, it is understood that it is essential for any business to have a digital marketing plan or strategy. Digital marketing is a crucial marketing strategy to help brands and companies generate leads and retain existing customers. The saying “if you are not online, you are invisible” speaks volumes regarding building a successful …

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How To Build and Protect Your Online Reputation

When you’re running a business, it’s easy to get caught up in the day-to-day tasks of running your company. But if you don’t take some time to focus on how you’re going to build your online reputation, you could be leaving yourself open to all kinds of problems down the line. With the popularity of …

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The Beginner’s Guide to Online Marketing

If you’re a small business owner, you probably have a lot of questions about online marketing. How do I know what my customers want? How will I reach them? What’s the best way to spend my limited company resources on marketing? And so many other questions, whether you’re targeting the digital marketing landscape in Reno …

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Brand Unity Online: How to Stay Consistent and Recognizable

A product, business, or person’s brand is how it is viewed by those who interact with it. Your brand is the instantly recognizable feeling that your company’s name and logo conjure. Employees, investors, the media, and, perhaps most crucially, your customers all have a mental memory of your brand. Essentially, brands are people’s mental perceptions …

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Black Hat SEO vs White Hat – and Why You Should Care

Contrary to the mental imagery it evokes, SEO professionals do not wear multicolored hats. The origins of the term date back to the classic Westerns where the bad guys generally wore black hats and the good guys wore white hats. These terms are used in the SEO industry as well as in the wider hacker …

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Tips for Driving Traffic to your Landing Page

Think of your landing page as fulfilling the same role a billboard once did: to grab the attention of the traffic passing by and to mobilize them to take action. The only difference is now, the traffic isn’t cars – it’s an online audience. Instead of choosing a strategic spot along the highway for the …

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Tips Writing High-Performance Recruitment Ads

Tips on Writing High-Performance Recruitment Ads

Crafting a high-quality job description in your ads on any platform will help you attract the right applicants and eliminate anyone who may be not be qualified.  Create clear, concise ad headlines that jump out Include position title If pay is competitive or hazard pay available, list it Include biggest benefit, but keep it short …

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Boost SEO Using Video Insightful Tips

Boost SEO Using Video with These Insightful Tips

Websites displaying videos are more likely to rank up in the searches and generate organic flow to your business. These tips will not only give you the tools to create effective video content but also on how to use this in a beneficial way. Consumers are more convinced by video content than written text. It …

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Speed to Contact Makes Difference

Speed to Contact Makes a Difference

The faster you get in touch with the applicant, the more likely you are to set the interview.   Text and Email the lead within 5 minutes of their application  Unlike Email, Text messages have a 98% open rate   Let the applicant know you are excited to set their interview and will be in touch …

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Email campaign

Boost Your Email Campaign Conversions With These Tips

An effective email campaign is one of the most compelling ways to land conversions. By incorporating a few trade secrets, you can land big conversions and, in turn, make big sales and secure a firm customer base. Make email campaigns your best friend, the golden thread that connects you to your customer base on the …

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Tips For Improving Your Landing Pages

A quality landing page that effectively captures potential customers’ attention long enough to turn them from visitors to leads is essential to lead conversion. At Wyred Insights, we are a results-focused digital marketing consultancy that is dedicated to helping you convert visitors into leads. That’s why we’ll be diving into all things landing pages: what …

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The Power of Digital Marketing Wyred Helps Customers Grow

The Power of Digital Marketing—How Wyred Helps Customers Grow

In 2005, W. Chan Kim and Renée Mauborgne introduced a powerful distinction between business strategies of their time-Red Ocean vs. Blue Ocean strategies. The two each refer to ways that businesses engage with the markets they enter. While there are advantages and disadvantages to both, we argue that they could be equally served by an …

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Terrible Design Gems Failed Campaigns Basic Design

Terrible Design Gems From Failed Campaigns

Swan dive or belly flop? A successful digital marketing campaign combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way.    …

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website’s optimization Website Missing From Your Sales Funnel? optimized website

Is Your Website Missing From Your Sales Funnel? – 5 Benefits Of Improving Your Website For Sales Leads And Conversions

What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list.  Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end …

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Facebook Ads Demystified

By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into-but you just have to know, don’t you? Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes …

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Digital Marketing

From Physical to Digital—How Marketing Has Changed in the Last 20 Years

This just in! Bloviated blogs belay bounties! Talkative texts tell tremendous tales! We’re not in news caps anymore or plastering brick walls with manufacturers’ slogans-if we are, it’s ironic, self-aware, or more often than not, as digitized as a Blade Runner set. The name of the game is eyes on screens. While the adage “location …

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SEO Work SEO has become a real buzzword in the marketing biz SEO (Search Engine Optimization)

Why Does SEO Work?

SEO has become a real buzzword in the marketing biz, and with reason: in our digital-first world, organic online growth is hard to come by. Businesses need users to find their website fast and then convert them into customers; SEO is the key. The bottom line is that SEO (Search Engine Optimization) works. First and …

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Top 10 Worst Website Designs Small Businesses

Top 10 Worst Website Designs for Small Businesses

Imagine showing up for a blind date at a fancy restaurant, anticipating a great meal with a very promising individual, ready to start a beautiful love story…only to be met with unbrushed hair, dirty jeans and a piece of kale wedged between teeth. Quite the letdown, isn’t it? It’s an unwritten rule that when meeting …

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