The low unemployment rate makes it difficult for firms to retain staff. Employees now have access to more potential employers because of the new norm of remote jobs. Approximately 3 million Americans leave their jobs each month for better opportunities. By 2023, 35% of workers may resign from their place of employment. It costs a …

Employee Retention Strategies Read More »

The stress of hiring and recruitment is real. There’s no doubt about it—when you’re looking for a new employee, it’s easy to focus on the process: what qualifications are you looking for? What kind of culture do you want to create? What’s your budget? How will you know if someone is a good fit? But …

The Unintended Consequences of A Bad Hire Read More »

In today’s world, it is understood that it is essential for any business to have a digital marketing plan or strategy. Digital marketing is a crucial marketing strategy to help brands and companies generate leads and retain existing customers. The saying “if you are not online, you are invisible” speaks volumes regarding building a successful …

How to Use SEO to Optimize Your Digital Marketing Budget Read More »

When you’re running a business, it’s easy to get caught up in the day-to-day tasks of running your company. But if you don’t take some time to focus on how you’re going to build your online reputation, you could be leaving yourself open to all kinds of problems down the line. With the popularity of …

How To Build and Protect Your Online Reputation Read More »

If you’re a small business owner, you probably have a lot of questions about online marketing. How do I know what my customers want? How will I reach them? What’s the best way to spend my limited company resources on marketing? And so many other questions, whether you’re targeting the digital marketing landscape in Reno …

The Beginner’s Guide to Online Marketing Read More »

A product, business, or person’s brand is how it is viewed by those who interact with it. Your brand is the instantly recognizable feeling that your company’s name and logo conjure. Employees, investors, the media, and, perhaps most crucially, your customers all have a mental memory of your brand. Essentially, brands are people’s mental perceptions …

Brand Unity Online: How to Stay Consistent and Recognizable Read More »

Contrary to the mental imagery it evokes, SEO professionals do not wear multicolored hats. The origins of the term date back to the classic Westerns where the bad guys generally wore black hats and the good guys wore white hats. These terms are used in the SEO industry as well as in the wider hacker …

Black Hat SEO vs White Hat – and Why You Should Care Read More »

Think of your landing page as fulfilling the same role a billboard once did: to grab the attention of the traffic passing by and to mobilize them to take action. The only difference is now, the traffic isn’t cars – it’s an online audience. Instead of choosing a strategic spot along the highway for the …

Tips for Driving Traffic to your Landing Page Read More »

Crafting a high-quality job description in your ads on any platform will help you attract the right applicants and eliminate anyone who may be not be qualified.  Create clear, concise ad headlines that jump out Include position title If pay is competitive or hazard pay available, list it Include biggest benefit, but keep it short …

Tips on Writing High-Performance Recruitment Ads Read More »

Websites displaying videos are more likely to rank up in the searches and generate organic flow to your business. These tips will not only give you the tools to create effective video content but also on how to use this in a beneficial way. Consumers are more convinced by video content than written text. It …

Boost SEO Using Video with These Insightful Tips Read More »

The faster you get in touch with the applicant, the more likely you are to set the interview.   Text and Email the lead within 5 minutes of their application  Unlike Email, Text messages have a 98% open rate   Let the applicant know you are excited to set their interview and will be in touch …

Speed to Contact Makes a Difference Read More »

An effective email campaign is one of the most compelling ways to land conversions. By incorporating a few trade secrets, you can land big conversions and, in turn, make big sales and secure a firm customer base. Make email campaigns your best friend, the golden thread that connects you to your customer base on the …

Boost Your Email Campaign Conversions With These Tips Read More »

A quality landing page that effectively captures potential customers’ attention long enough to turn them from visitors to leads is essential to lead conversion. At Wyred Insights, we are a results-focused digital marketing consultancy that is dedicated to helping you convert visitors into leads. That’s why we’ll be diving into all things landing pages: what …

Tips For Improving Your Landing Pages Read More »

In 2005, W. Chan Kim and Renée Mauborgne introduced a powerful distinction between business strategies of their time-Red Ocean vs. Blue Ocean strategies. The two each refer to ways that businesses engage with the markets they enter. While there are advantages and disadvantages to both, we argue that they could be equally served by an …

The Power of Digital Marketing—How Wyred Helps Customers Grow Read More »

Swan dive or belly flop? A successful digital marketing campaign combines social media savvy, beautiful designs, and efficient marketing tactics. If your campaign is flopping on any of these, it’s likely to fail miserably. Like a belly flop into a wading pool, your marketing campaign will make a splash…but not in a good way.    …

Terrible Design Gems From Failed Campaigns Read More »

What is the key to solid leads and conversions in today’s fast-paced, often online environment? If you asked many industry experts, they’d agree that a highly optimized website will be at the top of the list.  Ensuring that your website is correctly set up will be essential to conversions regardless of the industry or end …

Is Your Website Missing From Your Sales Funnel? – 5 Benefits Of Improving Your Website For Sales Leads And Conversions Read More »

By now, you’ve heard of “the algorithm” like it’s the brooding new handsome face in school. You’re not sure where it came from, what classes it takes, or even what it’s into-but you just have to know, don’t you? Facebook ads (and algorithms in general) work by redirecting the genuinely staggering quantity of user eyes …

Facebook Ads Demystified Read More »

This just in! Bloviated blogs belay bounties! Talkative texts tell tremendous tales! We’re not in news caps anymore or plastering brick walls with manufacturers’ slogans-if we are, it’s ironic, self-aware, or more often than not, as digitized as a Blade Runner set. The name of the game is eyes on screens. While the adage “location …

From Physical to Digital—How Marketing Has Changed in the Last 20 Years Read More »

SEO has become a real buzzword in the marketing biz, and with reason: in our digital-first world, organic online growth is hard to come by. Businesses need users to find their website fast and then convert them into customers; SEO is the key. The bottom line is that SEO (Search Engine Optimization) works. First and …

Why Does SEO Work? Read More »

Imagine showing up for a blind date at a fancy restaurant, anticipating a great meal with a very promising individual, ready to start a beautiful love story…only to be met with unbrushed hair, dirty jeans and a piece of kale wedged between teeth. Quite the letdown, isn’t it? It’s an unwritten rule that when meeting …

Top 10 Worst Website Designs for Small Businesses Read More »