Case Study Archives - Wyred Insights, Inc

Driving Qualified Consultations for an Estate Planning Law Firm

Wyred Insights — Tue, 30 Dec 2025 00:41:24 +0000

Driving Qualified Consultations for an Estate Planning Law Firm

An estate planning law firm partnered with Wyred Insights to increase their online visibility and create a more predictable stream of inbound consultations. Through a blend of local search optimization and conversion-focused website improvements, we helped the firm turn organic search traffic into real phone calls and booked appointments.

Challenge

Strong Services, Weak Online Lead Flow

Despite offering valuable legal services, the firm struggled with inconsistent inbound leads and limited visibility across Google. Their website and Google Business Profile were underutilized, and potential clients weren’t taking action at the rate they should have been.

Strategy & Solutions

SEO + Conversion Rate Optimization

To overcome these challenges, Wyred Insights deployed a two-part strategy:

Localized SEO Content
Citation Optimization
Google Business Profile Optimization
Conversion Rate Optimization (CRO)

Localized SEO Content

Expanded local rankings across estate planning, wills, trusts, and related legal terms.

Conversion Rate Optimization (CRO)

Reworked call placement, form structure, and mobile experience to maximize phone calls from existing traffic.

Google Business Optimization

Improved service categories, keyword targeting, and profile content to increase exposure in local results.

Results

Measurable Growth in Visibility and Consultations

Increase in Local Impressions

First Time Calls

Increase in Top Rankings

8,017 Google Business Profile impressions, putting the firm in front of thousands of local searchers

First Time Calls: Our client went from 43 calls per month to over 100 per month, totaling 566 new calls.

Rankings Lift: Expanded footprint across competitive legal search terms, increasing both traffic quality and intent.

If you are looking for a SEO that will take your business to the next level, then look no further than Wyred Insights.

Wyatt H.

The post Driving Qualified Consultations for an Estate Planning Law Firm appeared first on Wyred Insights, Inc.

Turning Online Searches Into Calls for a Home Care Agency

Wyred Insights — Fri, 03 Oct 2025 16:19:24 +0000

Turning Online Searches Into Calls for a Home Care Agency

A home care agency partnered with Wyred Insights to strengthen their online presence and generate more inbound calls and leads. By combining highly-customized Local SEO with conversion rate optimization (CRO) strategies, we helped them capture more visibility and convert more of that traffic into phone calls and client leads.

Challenge

Struggling Visibility, Limited Engagement, and Missed Opportunities

The client’s website and Google Business Profile weren’t generating enough inquiries. Even when people found the agency online, too few were converting into calls or completed lead forms.

Strategy & Solutions

SEO + Conversion Rate Optimization

To overcome these challenges, Wyred Insights deployed a two-part strategy:

Localized SEO Content
Citation Optimization
Google Business Profile Optimization
Conversion Rate Optimization (CRO)

Localized SEO Content

Built keyword-rich service pages and blogs to attract qualified traffic in the client’s local market.

Citation Optimization

Cleaned up and expanded directory listings to strengthen local authority.

Google Business Optimization

Enhanced their GBP with optimized services, posts, and categories to increase impressions and clicks.

Results

Overall Increase in Rankings, Traffic, and Engagement

Increase in Overall Rankings

Increase in Organic Traffic

Avg. Increase in GBP Engagement

Google Business Profile Impressions: Climbed to over 2,000 monthly impressions, putting the agency in front of more local families.

First Time Calls: Jumped from just 13 calls per month to over 60 per month, totaling 515 new calls.

Client Leads: Increased steadily, growing from 2 per month to 14 per month, totaling 74 leads.

Conversion Lift: With CRO adjustments, the client saw a higher percentage of website visitors calling or filling out forms — not just more traffic, but more action.

They have and are continuing to help our small business gain significant traction with our online presence. We are grateful for everything the Wyred Insights team does!

Ashley R.

The post Turning Online Searches Into Calls for a Home Care Agency appeared first on Wyred Insights, Inc.

How We Helped an In-Home Care Franchisee Dominate Rankings in Months

Wyred Insights — Sun, 02 Feb 2025 23:07:09 +0000

How We Helped an In-Home Care Franchisee Dominate Rankings in Months

A franchisee in the in-home care industry partnered with Wyred Insights to enhance their online presence, improve search engine rankings, and drive more engagement. Our data-driven approach, focusing on Localized SEO Content, Media-Rich Citations, and Google Business Profile (GBP) Optimization, delivered powerful results.

Challenge

Struggling Visibility, Limited Engagement, and Missed Opportunities

The franchisee faced stiff competition in their local market and struggled to generate online inquiries. Several challenges were holding them back:

Low search rankings – Their website and GBP were buried under competitors.
Minimal local authority – Their online presence lacked consistent citations and content.
Underperforming GBP engagement – Visitors weren’t converting into inquiries or calls.

Strategy & Solutions

A Multi-Layered Local SEO Strategy

To drive more visibility, traffic, and leads, we implemented a tailored SEO and local optimization strategy that delivered impactful results.

Localized SEO Content Creation
Strategic Citation Management
Google Business Profile Optimization

Localized SEO Content

Developed area-specific, keyword-optimized content to improve rankings for targeted local searches.
Enhanced on-page SEO (meta tags, headers, structured data) to maximize search visibility.

Citation Optimization

Standardized business information across all major directories (Google, Bing, Yelp, etc.).
Incorporated high-quality media, including images and videos, to enhance engagement.

Google Business Optimization

Improved GBP structure with optimized categories, descriptions, and services.
Introduced regular updates and posts to keep the listing active and engaging.
Focused on review generation and management to build credibility and trust.

Results

Overall Increase in Rankings, Traffic, and Engagement

Increase in Overall Rankings

Increase in Organic Traffic

Avg. Increase in GBP Engagement

Stronger Rankings: the franchisee saw a 30% improvement in rankings, significantly increasing their visibility in local search results.

Traffic Growth: Organic search traffic rose by 67%, bringing more qualified visitors to their website.

Higher Google Business Profile Engagement: An average of ~25% increase in interactions, including calls and clicks.

They have and are continuing to help our small business gain significant traction with our online presence. We are grateful for everything the Wyred Insights team does!

Ashley R.

The post How We Helped an In-Home Care Franchisee Dominate Rankings in Months appeared first on Wyred Insights, Inc.

How We Helped Our Client Secure 8 Overnight Caregiver Interviews in Just 48 Hours

Wyred Insights — Sat, 31 Aug 2024 01:24:54 +0000

How We Helped Our Client Secure 8 Overnight Caregiver Interviews in Just 48 Hours

When it comes to home care services, finding the right caregivers is crucial, especially for overnight shifts. Our client reached out with an urgent request: "I need Overnight Caregivers - Please Help." With the clock ticking, we sprang into action to meet their needs.

Challenge

Urgent Demand for Overnight Caregivers

Overnight caregiving requires a special kind of professional—someone who is reliable, compassionate, and able to provide excellent care during late hours. Our client needed to quickly find these caregivers to ensure their clients received the best care possible, and they needed them fast. The challenge was clear: attract and qualify candidates who were ready to work overnight shifts without delay.

Strategy & Solutions

Targeted Recruitment Approach

To meet our client's urgent need for overnight caregivers, we implemented a targeted and efficient recruitment strategy designed to attract the right candidates quickly and streamline the qualification process. Our approach focused on three key areas:

Targeted Job Posting
Custom Qualifying Landing Page
Automated Outreach

Targeted Job Posting

We knew that to address this urgent need, we had to target our efforts precisely. We began by creating a dedicated job posting on Indeed specifically for overnight caregivers. This included optimizing the title, description, and targeting. This allowed us to reach a broad audience of potential candidates actively looking for night shift work.

Custom Landing Page

To further streamline the process, we developed a customized landing page that included specific qualifying questions. These questions were designed to quickly filter out applicants who did not meet the essential criteria, such as availability for overnight shifts and relevant caregiving experience. This approach ensured that our client only received applications from qualified candidates, saving valuable time and resources.

Automated Outreach

We also implemented a system for prompt communication with applicants, ensuring that those who were qualified were quickly contacted for interviews. The strategy included a combination of email, SMS, and voicemail drops. This proactive approach helped maintain candidate engagement and facilitated the rapid scheduling of interviews.

Results

From Application to Interview in 48 Hours

Total Applicants

Interviews Scheduled

Landing Page Conversion Rate

Within just 48 hours, we received 44 applications from candidates interested in the overnight caregiver positions and 8 of them immediately booked interviews.

"Wyred Insights is a remarkable product, with an incredible team behind it. As a small business owner, I don't just want pretty graphs and displays, I want to understand what is going on and achieve results"

Max S.

The post How We Helped Our Client Secure 8 Overnight Caregiver Interviews in Just 48 Hours appeared first on Wyred Insights, Inc.

We Doubled Our Client’s Google Reviews

Wyred Insights — Mon, 25 Mar 2024 03:47:17 +0000

Learn How We Doubled Our Client's Google Reviews

Our client wanted to increase their Google reviews to improve their online reputation and visibility. They understood that more positive reviews could help attract more customers and trusted us to make it happen.

Challenge

They needed more reviews to enhance their online presence and credibility...

The client's initial challenge was a common yet complex one: how to effectively and ethically boost their number of Google reviews. They needed a solution that not only encouraged more customers to leave feedback but also reflected positively on their brand and enhanced customer experience. Additonally, the client wanted to engage their employees in the process, gathering valuable feedback on internal processes such as orientation and training.

91% of consumers say local branch reviews impact their overall perceptions of big brands in some way.

- BrightLocal

Strategy & Solutions

Reputation Management

To tackle these obstacles and elevate the franchisee's position in local search rankings, we deployed a strategic, three-pronged approach:

Custom Creative Assets
Automated Review Requests
Strategic Engagement

Custom Creative

Our design team developed creative pieces to facilitate the review process. This included:

Email Signatures with embedded links to the review platform.
PDFs with QR Codes that customers could easily scan to leave a review.
Custom Forms designed to gather initial feedback and guide satisfied customers towards leaving a Google review.

Automated Review Requests

We implemented an automation system to initiate review requests via SMS and email, customizing the messaging to align with the client’s brand voice and ethos. This ensured a consistent and professional approach to every review request sent out.

Increased Engagement, Less Effort: Automation significantly reduced the manual effort required to manage review requests and follow-ups, allowing businesses to engage with more customers without additional resource allocation.

Strategic Engagement

Once services started, we immediately engaged customers to inquire about their onboarding experience. This not only demonstrated the client’s commitment to customer satisfaction but also provided a timely prompt for customers to leave their feedback. Similarly, employees were encouraged to review their orientation and training experiences, showcasing the client's dedication to excellence on all fronts

Results

Immediate Increase in Reviews, Local Impressions, and Calls

New Reviews in 60 Days

Increase in Google Business Calls

Increase in Google Business Impressions

Increase in Google Reviews: Achieved a significant increase, adding 26 new reviews, effectively doubling the number of Google reviews for the client.

Enhanced Online Visibility: The influx of new reviews contributed to a notable boost in Google Business Profile impressions, increasing the client's online visibility.

Increased Customer Engagement: The campaign led to an uptick in calls received via the Google Business Profile, indicating higher customer engagement and interest.

"We have worked with the team at Wyred Insights for several years and they are always professional and quick to respond. Grateful to have them supporting us!"

Laurel W.

The post We Doubled Our Client’s Google Reviews appeared first on Wyred Insights, Inc.

How We Helped an In-Home Care Franchisee Increase Rankings by Over 25%

Wyred Insights — Sun, 24 Mar 2024 19:46:38 +0000

How Wyred Insights Helped an In-Home Care Franchisee Increase Rankings by Over 25%

A franchisee in the in-home care sector partnered with Wyred Insights to enhance their online presence and increase their search engine rankings. Leveraging our comprehensive Wyred SEO program, we embarked on a tailored strategy focusing on Localized SEO Content, Media-Rich Citations, and Google Business Profile optimization. The result? A significant boost in rankings by over 25%, dramatically improving their visibility and driving more leads.

Challenge

The website & Google profile had poor visibility, but they needed more calls...

The client expressed to us that they needed to increase the volume of phone calls from potential clients to sustain and grow their business.

The franchisee faced several challenges in a saturated market:

Low Local Search Visibility: Struggling to appear in local search results, making it difficult for potential clients to find their services.
Incomplete Online Presence: An under-optimized Google Business Profile and sparse online citations failed to effectively showcase their services and strengths.
Generic Content: The lack of localized and engaging content on their website didn't resonate with the target audience or highlight their unique value proposition.

Strategy & Solutions

Highly-Customized Local SEO

To tackle these obstacles and elevate the franchisee's position in local search rankings, we deployed a strategic, three-pronged approach:

Localized SEO Content
Media-Rich Citations
Google Business Profile Optimization

Localized SEO Content

Understanding the importance of relevance in local search, we crafted and optimized content specifically for the franchisee’s target local audience. This involved:

Keyword Research: Identifying and integrating high-volume, location-specific keywords into their website content.
Content Creation: Developing informative, engaging content that addressed local needs and showcased the franchisee's expertise in in-home care.

Citation Optimization

Recognizing that robust and consistent online citations are key to local SEO success, we focused on enhancing the franchisee's online footprint through:

Directory Submissions: Ensuring the franchisee was listed in relevant, authoritative directories with consistent NAP (Name, Address, Phone Number) information.
Media Integration: Adding photos, videos, and other rich media to citations to improve engagement and credibility.

Google Business Optimization

A fully optimized Google Business Profile (GBP) is essential for local SEO. Our optimization efforts included:

Complete Information: Making sure all aspects of the GBP were filled out comprehensively and accurately.
Regular Updates: Posting regular updates, offers, and events to keep the profile active and engaging.

Results

Overall Increase in Rankings, Traffic, and Calls

Increase in Overall Rankings

Increase in Organic Traffic

MoM Increase in First-Time Calls

Rankings Increase: The franchisee saw an increase in rankings by 27% for targeted local search terms.

Enhanced Online Visibility: Improved visibility in local search results led to a significant uptick in website traffic and inquiries.

Quality Leads: With higher visibility and a compelling online presence, the franchisee reported an increase in quality leads from potential clients in their local area. We continually saw first-time callers increase about 10% each month over a positive trendline.

"Their ability to craft innovative and engaging content is what our firm needs and they deliver.”

Sarah C.

The post How We Helped an In-Home Care Franchisee Increase Rankings by Over 25% appeared first on Wyred Insights, Inc.

How We Got Our Client 16 Certified HHAs in 2 Days

Wyred Insights — Sat, 17 Feb 2024 00:42:43 +0000

How We Got Our Client 16 Certified HHAs In 2 days

In the highly demanding and fast-paced world of home health care, our client faced an urgent challenge: the immediate need for qualified Home Health Aides (HHAs) with valid certifications in their state. Our strategy was twofold: to attract the right candidates and to streamline the qualification process to ensure efficiency and effectiveness.

Challenge

An urgent need for Qualified Caregivers

With each caregiver potentially generating an average of $12,000* in revenue for most in-home care agencies, the stakes couldn't be higher. However, the challenge was not just about rapid recruitment but also ensuring that each candidate met their qualifications.

Strategy & Solutions

Our Digital Recruiter Program

Our goal was to attract the right candidates and to streamline the qualification process using a combination of strategy within our Digital Recruiter program and technology via the Wyred Insights Platform.

Understanding the criticality of the situation, Wyred Insights leveraged the power of Indeed, the leading job advertising platform, as the primary channel for this high-stakes recruitment campaign.

Campaign Optimization

We crafted compelling, clear, and targeted ad campaigns and headlines designed to attract certified HHAs actively seeking opportunities. Our messaging was meticulously tailored to resonate with the ideal candidates, highlighting not just the role but the value and importance of their contributions.

Front-End Qualification

By integrating qualification questions directly into the application process, we were able to filter out candidates who did not meet the mandatory requirements, such as certification and driver's license validity, saving our client valuable time and resources.

Automated Outreach

Ensuring timely and consistent communication with potential candidates to keep them engaged and informed throughout the application process.

Results

Multiple Certified HHA Applicants in 2 Days

Total Applicants

HHA Certified Applicants

Cost Per Qualified Applicant

In just a 2-day period, our campaign successfully attracted and secured 16 certified HHAs who met all the specified requirements. Moreover, the entire campaign was executed with an astonishing efficiency, incurring a total cost of just $98.

"My company has used the services of Wyred Insights for 2 years now. We hired them to create a digital recruitment pipeline for our homecare agency, and we are very happy with the results. Randy and Nikki and their team are first-class all the way, and I highly recommend them for your project."

Vince Maffeo, Comfort Keepers

The post How We Got Our Client 16 Certified HHAs in 2 Days appeared first on Wyred Insights, Inc.