With the emergence of social media platforms and online communities, digital marketing has taken over as a dominant and powerful form of marketing. Digital marketing’s growing popularity is tempting even traditional businesses to try it out.
When stepping into the world of digital marketing, you may have encountered unfamiliar words and principles that you hadn’t heard before, like SEO. If you’re just starting to learn about SEO and wondered what it is, here’s what you need to know.
What is SEO?
Search Engine Optimization (SEO) is the process of improving your website’s visibility every time someone looks up products or services related to your business. Here’s an example to illustrate what SEO means.
Suppose your company offers a car rental service in Brooklyn that customers can quickly book online from your website. SEO can help your website show up in the top search engine results every time someone looks up “car rental service Brooklyn,” “reliable car rental Brooklyn,” etc., on Google/Bing.
The final goal of SEO is to bring more audience to your website and helping you grow your bottom line. You can devise an effective SEO strategy by keeping the search engine’s algorithm in mind. Think of the algorithm to rank the ever-growing content online to give the best possible results to the searcher.
How Can You Do It?
SEO isn’t difficult, but it requires time and effort that’s well worth it. Here are a few basics of SEO that you should know about before starting it:
- Identify keywords specific to your business.
- Use a good website host.
- Use unique and accurate titles for each webpage.
- Create content that adds value to the user experience through articles, blogs, and press releases.
- Optimize the meta description of your web pages.
- Use legitimate external links in your content and write good link text.
- Optimize your images.
- Make your website accessible across devices such as desktop, mobile, tablet, etc.
- Leverage Google My Business listings.
- Have an updated social media presence.
How Does it Help Your Business?
Whether you do your own SEO or hire a digital marketing service to do it, you can measure its effectiveness using the following metrics:
- Conversion rate
- Time on page
- Pages per visit
- Bounce rate
- Scroll depth
- Search traffic/Google ranking
Using these metrics, you can set specific goals for your business. Initially, these goals won’t be about bringing in profits. Instead, they will be based on how your website is ranked against competing ones and how many people visit it. With a fully optimized website, you will start seeing SEO’s results onn your bottom line.
Start Your SEO Journey Today
Wyred Insights is a digital marketing consultancy based in Reno, Henderson, and Las Vegas. At Wyred Insights, we offer effective SEO services to businesses. Among other things, our dedicated team will also work hard to maintain your social media accounts; run classified ads; write relevant articles, blog posts, and press releases; and make videos for your business.