In today’s digital landscape, a business cannot survive without a fully functional, engaging website. While enterprises have started developing websites, some still struggle to make them appealing to users. Here’s everything you need to know about engaging visitors on your website.
Why is it Important to Engage Users on Your Website?
The longer your visitors stay on your website, the more likely it is that they’ll make a purchase. With an effective and engaging website, you can grow your bottom line quickly. Additionally, Google Analytics also shows that longer session duration and time spent per page results in a higher rank. This means that an engaging website will be more optimized and higher in the search results.
How Can You Do It?
Here are a few tried and tested ways to keep users engaged on your website:
Enabling exit-intent pop-ups allows the tracking of visitor’s mouse movements. If the cursor moves to specific areas on the page, a pop-up will appear on the screen. This pop-up will have information about ongoing sale offers, discounts, or complementary services to keep the user on the website. These pop-ups are a great way to ensure the user doesn’t leave the website without purchasing.
Videos on Website
As a user, you may have stopped to watch a video and found yourself watching one after another. Videos are a potent tool in keeping users engaged and hooked on to your content. An added benefit of adding videos to your website is that you can talk about your products and services while adding value to your experience.
Engaging Writing Style
The tone you set for your website will determine how your users perceive your brand. With an engaging writing style, you can keep visitors hooked on your content. Depending on your brand values, friendly and direct language can help keep the customers on your page for a longer time.
Add Value to User Experience
Your website is only as good as the content you add to it. Make sure to add content that goes beyond your products and services and adds value to your user. You can do this through informative blog posts about relevant topics that may interest your customer base. You can also add fun facts, riddles, or tidbits about themes pertinent to your business.
Use Internal Links
When you’re on one page, it should be easy for you to navigate quickly to the next relevant page. Using internal links on your website will help users move from one page to another without putting them through the hassle of searching for the page they’re looking for.
Create a Performing Website
Internet users today have the attention span of a goldfish. If you don’t have a performing website that loads in a maximum of two seconds, you’ll most likely lose your visitors quickly. All these engagement tactics are useless if your user can’t fluidly navigate through your site.
Wyred Insights for Website Development
Wyred Insights is a digital marketing consultancy in Reno, Henderson, and Las Vegas. We also offer website development and web design services to our clients. We aim to create high-performing websites that keep users engaged.
Ultimately, we aim to help your business grow, and we know that an excellent and engaging website is a critical factor in achieving this. To book our services, drop a message or call at 866-994-3123.