To plan, conceptualize, and arrange content in a systematic order online are fundamental principles to web design. A web design goes beyond the website’s functionality; it covers several other aspects, including user interface, mobile applications, and web applications. The better the design, the more significant impact it is likely to have on your performance within a search engine.

Here are some critical elements you must integrate into your web design to accelerate performance and usability:

1.      Visual Elements

The text on your website is not only descriptive to your services but also a visual medium and adds to the overall appearance of your website, which is why web designers and content writers must work together to create a balanced design. Chunks of text are known to best compliment your images and other graphics. The font you choose must also compliment the overall design of your website, and your brand i.e., the images, illustrations, and color scheme.

Design definition

2.      Colors and Shapes

When selecting a color theme for the website, you must focus on complimenting the overall design and tone rather than the psychology of the color. An aligned color scheme coveys the brand message better. Moreover, you can combine colors with shapes to contribute to the website’s traffic flow by grasping the visitors’ attention.

3.      Layout

The layout of your content can significantly impact the website’s usability, so avoid using an overstimulating arrangement as it may detract the audience from the message being conveyed. Instead, ensure it has ample spacing of whitespace to create a visually pleasing appearance that balances photos, graphics, and text.

Functional Elements

4.      Navigation

The navigation within the website must be smooth as it improves the visitor’s experience whether they’re discovering the website for the first time or are a returning visitor. The user can interact with the website via scrolling, typing, or clicking, but the simpler the interactions, the more the user feels in charge. Avoid pop-ups and scroll jacking as they tend to turn off visitors.

5.      Speed

Who has ever liked a slow website? The visitor can deter from the webpage quickly if it doesn’t load quickly and fully upon loading the website, aiming to grab the visitor’s attention immediately by allowing interaction with the animations. Moreover, it must operate at the recommended speed across all browsers.

6.      Structure

The website’s structure also plays a significant role in Search Engine Optimization (SEO) and User Experiences (UX). The user should navigate easily without encountering structural issues; otherwise, the animated program called ‘crawler’ can determine the poor functionality and user experience to rank your website lower on the search engine.

Now that you know the basic elements of web design let’s design a website for your brand or improve on the existing one. Wyred [Insights] is an online digital marketing consultancy dedicated to helping your business. We specialize in website development and web design services, SEO, and custom marketing solutions. Book an appointment at our office in Reno.

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