6 Steps to Develop a LinkedIn Marketing Strategy

Although it was launched as a social networking platform for business professionals, LinkedIn is the next big thing for brands. There are over 740 million LinkedIn users, with more than 1 of 3 users aged between 30 to 49. Today, about 55 million companies have been listed on the platform, with over 52 percent of buyers stating that it impacts their research process of purchasing a service or product. Here are 6 steps to get your business on LinkedIn:

1.      Setting goals

There are tens, if not hundreds, of ways to go about making LinkedIn your business’s primary platform. The content you post and the order you choose to publish it depends significantly on the objectives you are trying to achieve. So, first things first, it’s vital for you to consider goals for designing a dedicated marketing strategy for LinkedIn. The plans you decide on should be time-bound, relevant, measurable, and realistic. What must follow is an equally effective approach – i.e., staying consistent with publishing quality content.

2.      The Target Audience

Each e-commerce business must be aware of its audience to target them, this is based on parameters such as location, age, and/or industry. Because LinkedIn is a B2B channel, you must declare your audience exclusively. The analytics feature on LinkedIn offer great insights for understanding the targeted audience’s needs.

Viewing LinkedIn Analytics

3.      An Effective Profile

Since the first interaction you have with the targeted audience shall be via the company page, it must be well established and designed to promote the services or products being offered. Ideally, when a visitor visits the company profile, they should be able to gather information about your headquarters, employees, and products. The more details you provide, the more credible the company page is likely to appear. Another crucial element is the brand logo as its one visual element which shall stand out.

4.      Content Marketing

Publishing high-quality organic content is a vital element of the LinkedIn Marketing strategy. Users of LinkedIn react positively to educational content, especially when centered toward your niche. But, beware, an excess amount of self-promotion within marketing campaigns may hurt your business’ appearance.

For increased visibility, you should make use of relevant hashtags. Visuals are also valued on LinkedIn, so be sure to include pulse posts, case studies, infographics, and white papers in your profile.

5.      Establishing Relationships

Your network is an indicator of your net worth, so expand your network on LinkedIn by drawing the attention of a greater audience. Relationships with clients must be managed as they serve as a great form of marketing. Alternatively, you may also sign up for LinkedIn groups to find ideal clients. Growing your LinkedIn network will increase your visibility, but the next step is to foster the connection to build a relationship.

Study Analytics

Lastly, when all is said and done, it’s time to study the effects of your LinkedIn strategy. Measuring the impact through analytics allows the marketer to implement a system that their audience reacts to best. Aim to analyze metrics of your profile posts, demographic, engagement rate, and views based on your job title.

Brands that manage to implement a well-designed marketing strategy over LinkedIn have been quick at reporting the platform’s benefits and stand out within the business world. Are you ready to see a rise in numbers? Wyred [insights] provides digital marketing solutions to help your business thrive. Head down to our digital marketing consultancy in Reno, Nevada, for SEO, web design and development services, tech, and other custom solutions.


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